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KARL GOODMAN

FOUNDER ATHLETES AUTHORITY

BUSINESS STRATEGIST

MARKETER

NEWSLETTER PUBLISHER

  • Founder of Athletes Authority
  • Marketing Maverick
  • Business Strategist
  • Newsletter Publisher

A How-To Guide For Eunech’s

Back yonder, slaves of the royal court used to get their nuts chopped off to make them less influential since they were close to the King. 

These nutless slaves were called Eunuchs.

There were a couple of reasons they did this:

Slicing and dicing their baby makers meant they couldn’t reproduce — making them a non-threat because they didn’t have any ambition for dynasty and legacy.

It also meant they had the circulating testosterone of a child, incapable of difficult conversations, leadership and responsibility.

And, most of all, it ensured that they were docile servants, who just accepted whatever request was asked of them willingly and blindly.

If I were King, it would make sense to have a Eunech by my side because if I were the leader, I wouldn’t want anyone so close to me who could be a threat.

But if I wasn’t the leader and instead the follower who was looking for leadership and advice when times got hard, the last person I’d want in my life is a Eunuch.

Here’s why this matters to you:

Alley-Oop subscriber, Chris, along with just about everyone else who emoji’d in response, asked this about cancellation requests:

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Hey just want to see how others deal with re-negotiations for those cancelling program contract commitments. Honour commitment and payments. Differences between when it is say in the first 4 weeks of a program or after a number of months in say a 12-month program.

=====

Now, I know for a fact that Chris is no Eunech.

But, for a lot of gym owners/coaches/PT’s, when they receive a cancellation request, they usually approach it like a Eunech rather than a King. I certainly have in the past. 

Instead of dealing with the root cause of the cancellation, many of us are suddenly overwhelmed with rejection and hurt. We sheepishly initiate their cancellation policy and wish the departing member all the best.

We run the cancellation through our ‘policies’ but then ultimately, we say goodbye. The faster we say goodbye, the faster the feeling of rejection goes away.

And just like that, a cancellation has been actioned, and a member, who used to get great value from what you offered, is gone.

Leadership score = tiny little walnuts.

Compare that to a King — same scenario, but a different mindset.

A cancellation request comes through. You acknowledge the email and ask to jump on a call.

You ask them what’s going on.

Why are they cancelling?

What has been the challenge?

What support have they tried to get from you?

If they were getting what they wanted, would they want to stay?

Oh, they would? So you work with them, in collaboration, to figure out how you can make it happen. 

Unlike the Eunech, the King approaches the cancellation head-on. The King doesn’t obfuscate responsibility… they own it.

A King does not get emotional — a King leads with empathy, is quick to listen, and is slow to answer.

A King understands that things can go wrong but that a bad situation can be turned around.

A King acknowledges that the first ‘reason’ for cancelling may not be the ‘real’ reason.

And that’s not to say that the member is lying — it’s just hard to be completely honest because no one likes rejection (even the person who is doing the rejecting).

A King looks to serve.

Leadership score == 2 big hairy coconuts.

This is why I tell every mentee who works with me that there are two periods when you must act like a King (or Queen for the lady bosses).

1. When you’re making a sale because sales is leadership. You must do what’s best for them. 

2. When someone can no longer see the value you provide, hence the cancellation request.

In these two situations:

It is your DUTY to fight for their interests, even when they don’t see it.

it is your RESPONSIBILITY to act on their behalf and guide them to a decision that serves them.

It is your HONOR on the line if you become a coward in a moment you need to lead and not deal with the root cause.

So if you want to be a bitch-ass Eunech, accept a cancellation request at face value, avoid having a real, hard and honest conversation, and watch as your nuts ooze out all over the floor.

Or be a King.

Serve not just those who are doing well but those who are struggling.

Lead not just on the good days but on the bad days, too.

Create conviction not just when motivation is high but when it’s at an all-time low.

The choice is yours, my friends.

– Karl Goodman

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Lachlan Wilmot

DIRECTOR OF COACHING & PERFORMANCE

Qualifications:

  • Bachelors of Exercise and Sport Science
  • Honors in Rate of Force Development in Team Sport Athletes

Lachlan began his professional sports coaching career as the second ever employee at the GWS Giants in 2010-11 season prior to entering the AFL in 2012. Over 7 seasons, Lachlan grew a team of talented young men into back-to-back preliminary finals contenders. As the head of strength and power, his role was to turn teenagers into physically dominant men, developing their strength, power, speed and most importantly, their resistance to injury.

In 2018, Lachlan’s success afforded him the opportunity to shift codes, having been offered the role of High Performance Manager for the NRL’s Parramatta Eels.

In as little as one rebuild season, he had taken the wooden spooners of 2018 to the finals in 2019, where they inflicted the greatest defeat of the Brisbane Broncos in NRL history. By 2019, it was time for Lachlan to go ‘all-in’ on his other baby, Athletes Authority.

Now, Lachlan leads the performance program, designing the programs for all the athletes here. He works closely with the sports medicine team, just like he did in pro sport, to help athletes achieve more and reach new heights with their athletic careers.

Karl Goodman

FOUNDER & DIRECTOR OF BUSINESS DEVELOPMENT

Karl began his career in coaching as a Personal Trainer back in 2007. After competing for NSW as a Baseballer, and then competing at an elite standard as a cyclist throughout university,  Karl received the opportunity to work with Gordon Rugby in the Shute Shield competition. From there, he found a way to marry his passion in sports and competition with coaching; selling his investment property to start Athletes Authority in early 2016.

Starting from humble beginnings, the facility vision was taken to another level when Lachlan and Karl partnered up in 2017 and Athletes Authority was incorporated. It was no longer just a gym training athletes; Athletes Authority was committed to becoming a brand athletes worldwide could rely on for quality coaching, advice and service.