AAE Logo - Orphic v2@2x






  • Founder of Athletes Authority
  • Marketing Maverick
  • Business Strategist
  • Newsletter Publisher

Got a pretty cool story to tell you that happened yesterday.

On the one hand it’s downright bizarre and on the other, it’s eye-opening.

But before I tell you the moral of the story, let me start with the context.

So Nathan and I are in Melbourne.

Nath’s been appointed the new Head of Performance at the Melbourne facility, so we’ve been down here getting the facility fit-out underway.

We took the day off to help Nathan set up his Bach pad yesterday.

He’s got this awesome terrace balcony that was screaming out for some outdoor furniture, so Nath was hunting on marketplace for a steal.

Well long story short, he found a ripper 4-piece set.

What was normally over a grand was being sold for $350. It looked in great knick from the photos.

Nathan tried to haggle like any good thrift-shopper but in broken English, he got this reply:

“Sorry. Can’t do. It’s new in box.”

It wasn’t in the box because the photo showed them unpacked on this guy’s patio, so I thought that was a bit weird.

Nathan dismissed it, thinking it was just an English barrier, so he locked it in, and we took the trip out.

As we pulled up, we noticed that the chairs were neatly stacked on his front verandah. 

I went to load them in, but as I got to the front door, I realised they were just chair bases. They didn’t have arms or cushions.

What I thought was Nathan’s outdoor set was just a makeshift privacy screen on this guy’s front porch.

Fair enough, I suppose…

But also…

… a bit weird.

So Nathan called the guy and quickly opened the door and ushered us in. 

He was Chinese. Given it was a Sunday, he looked out of place in high-vis. It was as if he’d just come back from a worksite.

Nevertheless, he waved at us to enter.

As I stepped inside, things got weird.

To my left was a lounge room… except it wasn’t for lounging.

From floor to ceiling, this guy had wicker outdoor seats covering every square inch of the room.

The only thing that looked like it should be there was his shoe rack at the entrance.

To the right of me was a bedroom, just like the lounge room, stuffed like a roast chicken with the same outdoor furniture.

As I walked down this narrow corridor into the living area, something dawned on me.

This man had converted his home into a bloody warehouse… without any of the overheads.

I kid you not, every square inch of the living area, besides the kitchen bench, was covered in outdoor furniture.

And right in the middle of the room, where a dining set would typically be, was Nathan’s outdoor lounge set.

I had to ask:

“So, you make outdoor furniture?”

“No”, he replied.

“I import from China.”

That checks out.

As I processed what I was seeing, it dawned on me.

For this guy to get ahead in life, he was willing to not only work seven days a week…


He had sacrificed his whole goddamn home so he could build a viable side hustle selling outdoor furniture for cash on Facebook marketplace.

It was quite genius really…

Because unsuspecting buyers like Nathan — who would typically never trust a dodgy import brand online —would jump at a cracker deal like this.

And to cap it off, this guy was using FB marketplace to sell his stock which meant he wasn’t paying a dollar on advertising or having to worry about website hosting.

Simple… but genius.

As we returned to the car and reflected on what we’d just seen…

An idea crystalized in my mind.

What you’re willing to sacrifice in the short term will usually reflect what you’ll get in the long term. This guy’s willingness to tolerate not having a home that looked like a home is the same reason this guy will collect people’s rent one day.

To get what most don’t have in the long term, you must do what most won’t do in the short term.

When I write it that way, it sounds like a quote out of a motivation book.

After having not seen my kids for over a week, doing ridiculous hours getting Melbourne set up, and sleeping on the floor of Nath’s new apartment on a blow-up mattress, this was exactly the reminder I needed.

It might help you too.

Food for thought.

– Karl Goodman

Don’t Stop Here

More To Read

The Good Man’s Paradox

I watched Equaliser 3 last night. It is every bit as good as its predecessors. There were many memorable moments, but one in particular struck

The Goodwill Economy

I have a prediction for 2024. And it’s a complete backflip from what I would have said just a few years ago if you’d asked

Rich Men North of Richmond

It’s crazy how quickly things can go viral when a message really taps into the conversation that the market is already having inside its head.


237 Elizabeth Street, Hobart
TAS 7000
+61 407 757 394

CLub Lime

Level 1, Gungahlin Square, 43 Hibberson St, Gungahlin ACT 2912
+61 261 230 666


athletes edge

352 Griffith Rd, Lavington NSW 2641
0409 161 031

PEAQ Conditioning Coaching

1/10 Endeavour Dr, Port Adelaide SA 5015
+61 421 668 773

FSC Wembley

56 Grantham St, Wembley WA 6014
+61 439 296 427

FSC Wembley

56 Grantham St, Wembly WA 6014
+61 439 296 427

Bodyseek Personal Training

6/92-100 Champion Rd, Williamstown VIC 3016
+61 3 9078 3005

Athletes authority melbourne

8/1-7 Friars Rd, Moorabbin VIC 3189
1300 936 563

Elite Performance Gym

17 Neumann Rd, Capalaba QLD 4157
+61 7 3823 5676

Athletes Authority

16 Dickson Ave, Artarmon NSW 2064
+61 1300 936 563

Application details

*We’ll use your email address to send you our course guide. It’s a detailed explanation of everything you can expect from the course

Lachlan Wilmot



  • Bachelors of Exercise and Sport Science
  • Honors in Rate of Force Development in Team Sport Athletes

Lachlan began his professional sports coaching career as the second ever employee at the GWS Giants in 2010-11 season prior to entering the AFL in 2012. Over 7 seasons, Lachlan grew a team of talented young men into back-to-back preliminary finals contenders. As the head of strength and power, his role was to turn teenagers into physically dominant men, developing their strength, power, speed and most importantly, their resistance to injury.

In 2018, Lachlan’s success afforded him the opportunity to shift codes, having been offered the role of High Performance Manager for the NRL’s Parramatta Eels.

In as little as one rebuild season, he had taken the wooden spooners of 2018 to the finals in 2019, where they inflicted the greatest defeat of the Brisbane Broncos in NRL history. By 2019, it was time for Lachlan to go ‘all-in’ on his other baby, Athletes Authority.

Now, Lachlan leads the performance program, designing the programs for all the athletes here. He works closely with the sports medicine team, just like he did in pro sport, to help athletes achieve more and reach new heights with their athletic careers.

Karl Goodman


Karl began his career in coaching as a Personal Trainer back in 2007. After competing for NSW as a Baseballer, and then competing at an elite standard as a cyclist throughout university,  Karl received the opportunity to work with Gordon Rugby in the Shute Shield competition. From there, he found a way to marry his passion in sports and competition with coaching; selling his investment property to start Athletes Authority in early 2016.

Starting from humble beginnings, the facility vision was taken to another level when Lachlan and Karl partnered up in 2017 and Athletes Authority was incorporated. It was no longer just a gym training athletes; Athletes Authority was committed to becoming a brand athletes worldwide could rely on for quality coaching, advice and service.