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About US
our mission
One day, one of the attendees at a conference we were running grabbed us during a coffee break. It was mostly pleasant small talk until he asked these three questions:
“So what’s the plan for Athletes Authority? When will you know it’s a success? How will you know when to stop?”
He’d seen our ‘pinch-yourself-it’s-real’ growth from sleeping on the gym floor to being called ‘ “one of the world leaders in private sector athlete development.” Our gym was pumping so we’d moved our attention to the big picture – making a (massive) dent in the fitness industry at large.
This was my answer:
“When the good guys in the fitness industry don’t just get by week-to-week, but actually create an incredible life for themselves and their family. We’ll be done when they have built their own little empire that serves them well, and where they serve their clients and tribe even better.”
"Bring a man a fish and feed him for a day. Teach a man to fish and feed him for a lifetime."
OUR VALUES
success is
a team
sport
No one makes it alone. There is always a team behind success.
HUMILITY OVER PRIDE
There is enough arrogance in the fitness industry. It's time to bring back the care factor.
ITERATION
BEATS PERFECTION
Perfection is the enemy of progress.
Speed is King.
good things take time
Anything worth doing doesn't happen overnight.
BET AGAINST CONVENTIONAL WISDOM
The change-makers in the world zig when everyone else zags.
BE A CHANGE MAKER
Leave the world in a better place than you found it.
