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KARL GOODMAN

FOUNDER ATHLETES AUTHORITY

BUSINESS STRATEGIST

MARKETER

NEWSLETTER PUBLISHER

  • Founder of Athletes Authority
  • Marketing Maverick
  • Business Strategist
  • Newsletter Publisher

On Wednesday night, I presented all things business fundamentals to our Cert III/IV students.

The more I present, the more I love it. There is something quite powerful about knowing you’re shaping someone’s career before it even begins.

Nathan, my Head of Education, grabbed me afterwards and said:

“Mate, you must clip that part about the advisor and adversary bit”.

He said that in his decade being a part of the industry, he’s never heard of it before, and it was one of those big ‘holy shit’ moments when it comes to making sales.

And judging by the looks of all the students (they had this eyes-wide-open, jaw-dropped look about them), it looked like it was valuable for them, too.

So I asked my videographer, Dan, to clip it, and even he thought it was pure gold.

So here it is — 10 minutes of me sharing the profound concept of the advisor v the adversary.

Like the others, it might just wholly reframe how you approach the process of sales, leadership and persuasion for the rest of your time as a coach or trainer…

My guess is it’ll be especially beneficial if you’re:

1) Not confident in the sales process,

2) Prefer to be hands-off and let the customer decide, or

3) If you feel like you’re in a rut.

Plus, it’s only 10 minutes, so you could get through most of it on a bathroom break if you wanted to.

Click the link to watch the video. Don’t worry you don’t have to input any info… the link goes straight to our g-drive.

https://drive.google.com/file/d/12Q35apXzz_UuO6FoSUXKk9Wvy6lh91O4/view?usp=sharing

Enjoy.

– Karl Goodman

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Lachlan Wilmot

DIRECTOR OF COACHING & PERFORMANCE

Qualifications:

  • Bachelors of Exercise and Sport Science
  • Honors in Rate of Force Development in Team Sport Athletes

Lachlan began his professional sports coaching career as the second ever employee at the GWS Giants in 2010-11 season prior to entering the AFL in 2012. Over 7 seasons, Lachlan grew a team of talented young men into back-to-back preliminary finals contenders. As the head of strength and power, his role was to turn teenagers into physically dominant men, developing their strength, power, speed and most importantly, their resistance to injury.

In 2018, Lachlan’s success afforded him the opportunity to shift codes, having been offered the role of High Performance Manager for the NRL’s Parramatta Eels.

In as little as one rebuild season, he had taken the wooden spooners of 2018 to the finals in 2019, where they inflicted the greatest defeat of the Brisbane Broncos in NRL history. By 2019, it was time for Lachlan to go ‘all-in’ on his other baby, Athletes Authority.

Now, Lachlan leads the performance program, designing the programs for all the athletes here. He works closely with the sports medicine team, just like he did in pro sport, to help athletes achieve more and reach new heights with their athletic careers.

Karl Goodman

FOUNDER & DIRECTOR OF BUSINESS DEVELOPMENT

Karl began his career in coaching as a Personal Trainer back in 2007. After competing for NSW as a Baseballer, and then competing at an elite standard as a cyclist throughout university,  Karl received the opportunity to work with Gordon Rugby in the Shute Shield competition. From there, he found a way to marry his passion in sports and competition with coaching; selling his investment property to start Athletes Authority in early 2016.

Starting from humble beginnings, the facility vision was taken to another level when Lachlan and Karl partnered up in 2017 and Athletes Authority was incorporated. It was no longer just a gym training athletes; Athletes Authority was committed to becoming a brand athletes worldwide could rely on for quality coaching, advice and service.