“This is Sparta” But For Business

Got an interesting story that I think you’ll like: This morning at our AA media meeting, I mentioned something off the cuff to the boys: “We’ve got to be more like Sparta, and less like Persia.” No one had any idea what I meant. So I pressed harder: “You know, Gerard Butler in 300.” I […]

Why Fake Deadlines Almost Never Work

If you scroll through your inbox, I do not doubt that it’s filled with emails that sound just like this: “Last chance to save $$$”“Only 24 hours remaining.”“Grab this offer while it still lasts.” And other such crap that only works for the smallest percentage of super impulsive types, written by rookie email marketers who don’t […]

Have You Watched “The Menu” Yet?

When my wife told me we were watching a horror movie on Monday night, my first instinct was: “Nar, I’ll pass.” So while “The Menu” had a decent cast, including the gal from Queen’s Gambit whose name momentarily escapes me… the idea of committing to a gory movie (on a weeknight) that reminded me of the […]

Which Came First… The Chicken, The Egg, or Email?

Callan Prider, an avid Alley-Oop subscriber writes in: ===== Hey Karl, I am loving the emails, it’s a little 5min break most day for me to stop my mind going a million miles an hour and sit down to learn/get an insight into something new. I have a little question about the sales you often […]

I Gave Gatorade Unsolicited Marketing Advice

I don’t know what was in the water Jordi and I were drinking on Monday morning, but our latest podcast has already gotten a fair bit of love. One such person even said we were “riffing.” I had to look up what that meant, but yeah, I agree that we were spittin’ marketing brilliance all ova […]

What’s The Difference Between Ethical Copying And Stealing?

A podcast listener and a long-term Alley-Oop’er subscriber Taylor reached out to me last week via email with some really interesting thoughts. This is what he said: ===== I listened to your podcast that just launched and it’s true: you guys are the most copied gym in the world. No doubt about that. I think […]

7 Reasons Why You Need To Use Testimonials In Email

In a hypothetical world where you could only market your service with one technique, what would you choose? For me, it would be hands-down, without-a-doubt, testimonials. And that’s because, after all, the most important question on every prospect’s mind before they’ll say yes is this: “Will it work for me?” In short, your prospect needs proof. […]

Do This To Open The Floodgates Of Referrals

One of the first things I do with new mentees is understand precisely where their customers come from. And for most of them who aren’t marketing whizz’s, their business is almost exclusively grown from word-of-mouth referrals. But, when I ask them what active strategies they use to promote referrals, I’m usually met with a blank stare. This is no […]

Why Fearing Unsubscribes Is Like Fearing The Boogie Monster

My eldest son Huey loooovvess monsters at the moment. Which is totally understandable for a three-and-a-half-year-old. Right now, he’s watching this one special Halloween Episode of “Shark-Dog” on repeat. In this episode, a big, scary and green Kraken is tormenting the kids by stealing their pumpkin jars full of treats. And it’s Shark-Dog that needs to […]

Open This If You Like Acts of Generosity

When you think about the best kind of gift, what is it? It is always the gift I wasn’t expecting to receive. That might be different for you, but when I compare a meaningful (yet unexpected) gift to a Christmas present where I already know what’s inside (because I was asked “what do I want”)… The […]