Call us today: 1300 936 563

Insider Access Into
The proven Systems That

Built Our Brand

This Unique 3-Day Immersive Experience Shows You Exactly How To Implement Our Coaching, Rehab & Business Systems Into Your Own Facility (or even just satisfy your curiosity so you know how we did it)…

2022 dates:


2023 DATES:


2024 DATES:

Sydney: Sold Out!

Melbourne: June 26th-28th (3 Spots remaining)


The Coach Immersion Program Is A Development Experience That Actually Delivers Proven Systems, Applied Knowledge & Practical Takeaways Over 3 Immersive Days At Athletes Authority.

Despite the good intentions of these larger workshops and seminars, often it means you’re another ticket sold, another seat on a chair, or another number in the room. Most of the time you leave with more questions than answers and less sure how to integrate your knowledge in an applied setting. 

For the first time, we’re offering real world experience on the gym floor, working directly alongside our High Performance Department at Athletes Authority and interacting with world class athletes.

THE Only Fully-Immersive up-skill course That Pulls Back The Curtain On What real world success Really Looks like.

There are very few athlete development facilities in the world that have built a successful brand purely on training athletes. Even the most popular brands that are industry hot-shots rely on morning bootcamps, big corporate contracts, or government grants to keep them profitable. The most common question we’re asked is: “How did we do it with athletes alone?” While you can hear how we’ve done it on the Podcast, it’s much more powerful to show you. This is why the Coach Immersion exists — to show you what is possible so you can replicate and emulate in your own environment.

Coach Upskill has been completely redefined.

Athletes Authority

Be A Fly On The Wall & See Exactly How Our Business Operates Over 3-value packed Days

Get direct access to our whole business operation, including our:

  • Athlete Development Program
  • Sports Rehabilitation Program
  • Emerging Athlete Program
  • On-Field Speed & Conditioning Program

You’ll see exactly how we operate so you can stop guessing how we’ve done it or trying to reverse engineer it through what you’ve seen on Instagram.

15 Eye-Opening Lectures & Practical demonstrations on the athletes Authority Training Systems

Every single one of our systems explained to you over 15 mind-blowingly good lectures, so you can take it away and apply it in your environment straight away. From learning about our coaching & rehab philosophies, to how we’ve scaled an athlete development brand to 3.5 million dollars in yearly revenue, our lectures will open your eyes up to new possibilities and a better way of doing things.

Athletes Authority Coach Immersion Program

Network, Build real connections & Open Doors TO New Opportunities

Some of the career-changing conversations we’ve had with our attendees happened over dinner or coffee. That’s why we put an emphasis on informal conversations because sometimes they are the best ones. Over the three days you’ll have many:

  • Coffee chats as small groups… because don’t they say all great ideas start over coffee?
  • Informal Dinner conversations that lead to big ‘a-ha’ moments. Special guest presenters that you’d never normally be able to rub shoulders with.

Your Itinerary

What Your Peers Say About The Experience

Why choose us?

we've been endorsed by
the best

david joyce

“I’ve always maintained that leaders create leaders. Lachie and the team at Athletes Authority embody this. It’s not enough that he knows more about performance than just about anyone, but he has a selfless and relentless drive to part this knowledge, whether it is with other coaches, PTs, athletes or unsuspecting strangers in a supermarket queue. The fact that he’s been able to scale this through AA to impact as many people as possible is evidence of this mission.”

alex natera

“There are few in this industry with not only the experience but the quality of Lachlan Wilmot & Athletes Authority. With his roots grounded in health & fitness through to leading the very pinnacle of professional sport; from creating a world class performance hub in Athletes Authority to being a highly sought after educator globally, Lachlan has done it all!

As a coach and leader and an entrepreneur and an educator Lachlan is second to none.”

rob pacey

Rob Pacey

“When it comes to educators in the fitness and performance industry, Lachlan & Athletes Authority has been at the top for years. His ability to distil complex topics into understandable resources for coaches and fitness professionals is outstanding. Combining Lachlan and other members of the team makes Athletes Authority a hub for coach and athlete development.”

why choose us?

Every system we use at your fingertips.

Learn everything we know and be able to implement immediately in your own business. Over 15-value packed lectures, we share the coaching, rehab and business systems that make our facility run on autopilot.

Model Our Unrealistic success.

Success leaves clues. We pull back the curtain on all the wins, losses and mistakes along the way that have led to the industry calling us ‘market leaders’. Use our models and accelerate your professional and business success.

3 Priceless Days With The founders.

In six short years (two of which were hampered by COVID), Athletes Authority has gone from a 170sqm gym in a converted apartment to to one of the world’s most recognised private athlete development brands. In 2022, the company will gross 3.5 million dollars in revenue making them one of the most profitable single-facility gyms in the world. Learn directly from the two founders who created this remarkable outlier.

Learn the powerful, counter-intuitive business model that has exploded our growth

While the rest of the industry zigged, Athletes Authority zagged. Get inside access to the business model that put our brand on the world map.


athletes trained weekly


Annual Revenue


5-star google reviews

What Makes ThE Coach Immersion SO Powerful?

Here are Some Of The Reasons Our Attendees Loved The Program:

What's the investment?

When you join the Coach Immersion Program, you’ll have everything you need to feel fully prepared to take your coaching career to the next level.

  • You’ll be able to stop guessing about your coaching ability and guarantee your results for both your athletes and your business. 

  • You’ll have the confidence knowing you’ve done everything you can to put yourself in a position to succeed in the industry.

  • Plus, you’ll be able to stop doubting yourself in the moments that it counts the most.

Coach Immersion (Monthly)

For Those That Want Financial Flexibility
$ 1897
x3 months
  • 3 Value Packed Days At Our Facility
  • Unlimited Opportunity to watch our programs in action
  • 15 Exclusive Lectures on the athletes authority systems
  • Learn the proven systems That Will Revolutionise Your Business Profitability (Priceless)
  • Immediate access to some of our templates that have sky-rocketed our success

Coach Immersion (Pre-Paid)

For Those That Want a $1500 or 32% discount.
$ 3997
  • 3 Value Packed Days At Our Facility
  • Unlimited Opportunity to watch our programs in action
  • 15 Exclusive Lectures on the athletes authority systems

Our guarantee

We Believe In The Impact Of This EXPERIENCE So Heavily That We’re Willing To Put Our Money Where Our Mouth Is…

If you aren’t head over heels thrilled with the CIP, speak to us at any time during the 3-day event and let us know that you’d like a refund. We will refund you your money less the costs of the food and welcome pack. It’s that simple. When have you heard a guarantee like that before from a live event? There is not a stronger guarantee than this in the market, hands down.


We have one intake remaining for 2024.

June 26th-28th in Melbourne.

No, this is an immersive, live experience where you see our systems in action. Any attempt at online would take away from the real experience so we’re not even going to try.

If you want to be able to see exactly how our facility operates, then you’ll love the coach immersion.

If you want to see our coaching and rehab systems and learn how to implement it into your own facility, then you’ll love the coach immersion.

If you want to create a similar business model in your own situation, then you’ll love the coach immersion.

Basically, if you want to do what we do, or learn how we’ve done what we’ve done, you’ll love the Coach Immersion Program.

There are two ways to pay for your investment.

You can pre-pay your experience for $3397 one off. 

Alternatively, you can pay the investment off over 3 easy monthly instalments of $1897.

Yes, you’ll be free to spend as much time as you want on our gym floor with our coaching and rehab team each morning before the days seminars commence. It’s a fully immersive experience where you’re thrown right into the fray.

Most 3-day seminars and live events are composed of individual presentations that are disconnected from each other. While they might share the same topic, they don’t reflect the individual puzzle pieces of a greater system.

Our CIP is the first 3-day event of its kind, where we teach you all the individual components that make up our system for coaching and business operations at Athletes Authority. This is an experience like nothing else.

Still On The Fence?

There is absolutely zero risk of expressing your interest. Worst case scenario? You spend quality time with Jordi who manages the CIP to find out it’s not for you and it has cost you nothing. Best case scenario? You end up loving what it’s all about and sign up. By the time you finish your 3-day event, you’ll be blown away by the experience, just like the attendees before you. Scroll up to see what your peers say about their experience.