Insider Access Into
The proven Systems That
Built Our Brand
This Unique 3-Day Immersive Experience Shows You Exactly How To Implement Our Coaching, Rehab & Business Systems Into Your Own Facility (or even just satisfy your curiosity so you know how we did it)…
Remaining 2022 dates:
SOLD OUT!
2023 DATES:
February 22nd-24th (Sydney) – SOLD OUT!
July 5th-7th (Melbourne) – 7 spots remaining

MOST UPSKILL SOUNDS GOOD IN THEORY BUT FALLS SHORT IN PRACTICE.
The Coach Immersion Program Is A Development Experience That Actually Delivers Proven Systems, Applied Knowledge & Practical Takeaways Over 3 Immersive Days At Athletes Authority.
Despite the good intentions of these larger workshops and seminars, often it means you’re another ticket sold, another seat on a chair, or another number in the room. Most of the time you leave with more questions than answers and less sure how to integrate your knowledge in an applied setting.
For the first time, we’re offering real world experience on the gym floor, working directly alongside our High Performance Department at Athletes Authority and interacting with world class athletes.
THE Only Fully-Immersive up-skill course That Pulls Back The Curtain On What real world success Really Looks like.
There are very few athlete development facilities in the world that have built a successful brand purely on training athletes. Even the most popular brands that are industry hot-shots rely on morning bootcamps, big corporate contracts, or government grants to keep them profitable. The most common question we’re asked is: “How did we do it with athletes alone?”. While you can hear how we’ve done it on the Podcast, it’s much more powerful to show you. This is why the Coach Immersion exists — to show you what is possible so you can replicate and emulate in your own environment.
Coach Upskill has been completely redefined.

Be A Fly On The Wall & See Exactly How Our Business Operates Over 3-value packed Days
Get direct access to our whole business operation, including our:
- Athlete Development Program
- Sports Rehabilitation Program
- Emerging Athlete Program
- On-Field Speed & Conditioning Program
You’ll see exactly how we operate so you can stop guessing how we’ve done it or trying to reverse engineer it through what you’ve seen on Instagram.

15 Eye-Opening Lectures & Practical demonstrations on the athletes Authority Training Systems
Every single one of our systems explained to you over 15 mind-blowingly good lectures, so you can take it away and apply it in your environment straight away. From learning about our coaching & rehab philosophies, to how we’ve scaled an athlete development brand to 3.5 million dollars in yearly revenue, our lectures will open your eyes up to new possibilities and a better way of doing things.

Network, Build real connections & Open Doors TO New Opportunities
Some of the career-changing conversations we’ve had with our attendees happened over dinner or coffee. That’s why we put an emphasis on informal conversations because sometimes they are the best ones. Over the three days you’ll have many:
- Coffee chats as small groups… because don’t they say all great ideas start over coffee?
- Informal Dinner conversations that lead to big ‘a-ha’ moments.Special guest presenters that you’d never normally be able to rub shoulders with.
Your Itinerary
Coach Immersion Program
7:00am-7:30am – Welcomes/Intros/ Facilities Tour
Get your first look at the new Athletes Authority facility and meet the High Performance Department who will mentor you over the next three days.
7:30am-8:30am – ADP/ Rehab Coaching Session/ Coffee Chats
Experience and observe how we incorporate our flagship coaching program into the Athletes Authority ecosystem and how we transition rehab athletes from the plinth to the gym floor and massively increase compliance in the rehab process.
8:00am-8:45am – Breakfast
8:45am-10:15am – Business Systems Lecture Part 1
Over three days, spend time with Karl as he unpacks the business systems that underpin our success.
10:15am-10:30am – Break
10:30am-12:30pm Screening & Testing Practical
Our testing and reporting is regularly commented on as some of the most sophisticated coaches have seen. Learn our testing procedures and protocols weave into the Athletes Authority system with Lachlan and Head of Sport Science, Adam Wylie.
2:30pm-1:00pm – Lunch Break
You’ll be hungry by now, and it’s almost time to lift.
1:00pm-2:00pm – Coaching The Athlete
Lachlan takes you through all his principles in his exclusive presentation ‘Coaching The Athlete’. This has never been presented on before.
2:00pm-3:00pm – Linear Speed Presentation
A missing element in Athlete Development is the transition from gym to field. Brendon breaks down fundamentals of speed and program design and how we integrate this piece of the puzzle.
3:00pm-5:30pm – Team Training/ Break
Our coaches train together. Join us for banter and a lift or head back to the hotel and freshen up for dinner.
5:30pm-6:30pm – Special Guest Presenter
Join us for our special guest presenter from a top expert in the field.
6:30pm-late – Dinner
We welcome you to our new Beer Garden for dinner and an unwind before day 2.
Coach Immersion Program
7:00am-8:00am- Rehab Coaching Model
Learn the in’s and out’s of our Sports Rehab Program before we get going with Day 2.
8:00am-8:30am – Coffee Chats
8:30am-10:00am – Rehab Integration Lecture
Justin takes you through a review of the mornings sessions and our return to performance systems.
10:00am-10:15am – Coffee/ Break
10:15am-11:15am – ESD Presentation
Our conditioning protocols for both performance and rehab programs are on of the most important pillars of our program. Learn the exact protocols and systems we use with the Head of Performance, Tom Watkins to condition our athletes for the riggers of competition.
11:15am-12:30pm – Acceleration Presentation
12:30pm-1:00pm – Lunch Break
1:00pm-3:00pm- Business Systems Lecture Part 2
Continue to unpack the business systems underpinning our success.
3:00pm-4:00pm – Travel
4pm-5:00pm – Running Mechanics Practical
You learnt it, now apply it with Brendon at the field.
5:00pm-6:00pm – Speed & Conditioning Coaching Session
Now you’ve learned the theory and participated in the practical, it’s time to observe it in action. We go straight to the field to put into practise what was learnt in the lecture and practical for the athletes joining us for that session.
6:00pm-7:00pm – Break
7:30pm-late – Team Dinner
Tonight, we head out to a restaurant where we’re met by a very special guest. You won’t want to miss this.
Coach Immersion Program
6:00am-8:00am – Open Gym Floor Chats
Observe an ADP or Rehab session, or chat to any of the Athletes Authority staff. By now you should have an idea on what will help your business the most… make the most of the last morning.
8:00am-8:30am – Breakfast/ Coffee
8:30am-9:30am- LTAD Considerations Lecture
Noel our Head LTAD Coach takes you through the programming considerations and key objectives for the youth athlete within a private sector model.
9:30am-9:45am – Coffee/ Break
9:45am-10:45am – Training The Female Athlete
Monique takes us through some of the considerations for training the female athlete including common conditions, communication and care.
10:45am-11:45am – The Resilient Hamstring
Lachlan takes us through his world famous hamstring principles and protocol used across both AFL and NRL.
11:45am-12:00pm – Coffee/ Break
11:30am-12:30pm- The Plyometric Continuum Lecture
Lachlan takes you through his famous Plyometric Continuum (updated for 2022) and how to apply to any coaching environment (be the first to see this updated presentation).
12:30pm-1:00pm – Lunch Break
1:00pm-3:00pm – Business Systems Pt 3.
3:30pm-4:00pm – Open Q&A & Final Chat With The Team
All your questions from the past 2 days get answered when you get to ask the questions to the team. Our entire Performance Department will be on deck to answer any of your questions — nothing is off the table.
4:00pm-6:00pm – Break
6:00pm-very late – Farewell Dinner
Let’s have some fun.
What Your Peers Say About The Experience
Why choose us?
we've been endorsed by
the best

david joyce
“I’ve always maintained that leaders create leaders. Lachie and the team at Athletes Authority embody this. It’s not enough that he knows more about performance than just about anyone, but he has a selfless and relentless drive to part this knowledge, whether it is with other coaches, PTs, athletes or unsuspecting strangers in a supermarket queue. The fact that he’s been able to scale this through AA to impact as many people as possible is evidence of this mission”

alex natera
“There are few in this industry with not only the experience but the quality of Lachlan Wilmot & Athletes Authority. With his roots grounded in health & fitness through to leading the very pinnacle of professional sport; from creating a world class performance hub in Athletes Authority to being a highly sought after educator globally, Lachlan has done it all!
As a coach and leader and an entrepreneur and an educator Lachlan is second to none.”

Rob Pacey
“When it comes to educators in the fitness and performance industry, Lachlan & Athletes Authority has been at the top for years. His ability to distil complex topics into understandable resources for coaches and fitness professionals is outstanding. Combining Lachlan and other members of the team makes Athletes Authority a hub for coach and athlete development”
why choose us?
Every system we use at your fingertips.
Learn everything we know and be able to implement immediately in your own business. Over 15-value packed lectures, we share the coaching, rehab and business systems that make our facility run on autopilot


Model Our Unrealistic success.
Success leaves clues. We pull back the curtain on all the wins, losses and mistakes along the way that have led to the industry calling us ‘market leaders’. Use our models and accelerate your professional and business success.
3 Priceless Days With The founders.
In six short years (two of which were hampered by COVID), Athletes Authority has gone from a 170sqm gym in a converted apartment to to one of the world’s most recognised private athlete development brands. In 2022, the company will gross 3.5 million dollars in revenue making them one of the most profitable single-facility gyms in the world. Learn directly from the two founders who created this remarkable outlier.


Learn the powerful, counter-intuitive business model that has exploded our growth
While the rest of the industry zigged, Athletes Authority zagged. Get inside access to the business model that put our brand on the world map.
270+
athletes trained weekly
$3,500,000+
Annual Revenue
500+
5-star google reviews
what our athletes
say about us
HEAR FIRST-HAND WHAT OUR ATHLETES SAY ABOUT US:
Success Stories
What Makes ThE Coach Immersion SO Powerful?
Here are Some Of The Reasons Our Attendees Loved The Program:
- Discover how our training model skyrockets our athletes results and makes them raving fans that do our marketing for us.
- Immediately & effortlessly implement every system we use so you can start overdelivering to your clients and athletes straight away.
- Learn the new model for athlete care in rehab and find out how it has catapulted our growth... (that anyone with a gym can follow)
- Copy the marketing and sales strategies we use to have athletes signing up on demand.
- Get a sneak-peak into building a winning staff culture and how you can recreate that inside your own businesses.
- Plus, see exactly how we went from 0-260 full-paying athletes in under 5 years to become world leaders in sports performance training.
What's the investment?
When you join the Coach Immersion Program, you’ll have everything you need to feel fully prepared to take your coaching career to the next level.
- You’ll be able to stop guessing about your coaching ability and guarantee your results for both your athletes and your business.
- You’ll have the confidence knowing you’ve done everything you can to put yourself in a position to succeed in the industry.
- Plus, you’ll be able to stop doubting yourself in the moments that it counts the most.
Coach Immersion (Monthly)
For Those That Want Financial Flexibility- 3 Value Packed Days At Our Facility
- Unlimited Opportunity to watch our programs in action
- 15 Exclusive Lectures on the athletes authority systems
- COUNTLESS OPPORTUNITIES TO "PICK THE BRAINS" OF KARL, LACHLAN & THE TEAM
- Learn the proven systems That Will Revolutionise Your Business Profitability (Priceless)
- Immediate access to some of our templates that have sky-rocketed our success
Coach Immersion (Pre-Paid)
For Those That Want a $1500 or 32% discount.- 3 Value Packed Days At Our Facility
- Unlimited Opportunity to watch our programs in action
- 15 Exclusive Lectures on the athletes authority systems
- COUNTLESS OPPORTUNITIES TO "PICK THE BRAINS" OF KARL, LACHLAN & THE TEAM
- LEARN THE PROVEN SYSTEMS THAT WILL REVOLUTIONISE YOUR BUSINESS PROFITABILITY (PRICELESS)
- IMMEDIATE ACCESS TO SOME OF OUR TEMPLATES THAT HAVE SKY-ROCKETED OUR SUCCESS

Our guarantee
We Believe In The Impact Of This EXPERIENCE So Heavily That We’re Willing To Put Our Money Where Our Mouth Is…
If you aren’t head over heels thrilled with the CIP, speak to us at any time during the 3-day event and let us know that you’d like a refund. We will refund you your money less the costs of the food and welcome pack. It’s that simple. When have you heard a guarantee like that before from a live event? There is not a stronger guarantee than this in the market, hands down.
FAQS
We have one intake remaining for 2023.
July 5th-7th in Melbourne.
2024 are not yet confirmed.
No, this is an immersive, live experience where you see our systems in action. Any attempt at online would take away from the real experience so we’re not even going to try.
If you want to be able to see exactly how our facility operates, then you’ll love the coach immersion.
If you want to see our coaching and rehab systems and learn how to implement it into your own facility, then you’ll love the coach immersion.
If you want to create a similar business model in your own situation, then you’ll love the coach immersion.
Basically, if you want to do what we do, or learn how we’ve done what we’ve done, you’ll love the Coach Immersion Program.
There are two ways to pay for your investment.
You can pre-pay your experience for $3397 one off.
Alternatively, you can pay the investment off over 3 easy monthly instalments of $1897.
Yes, you’ll be free to spend as much time as you want on our gym floor with our coaching and rehab team each morning before the days seminars commence. It’s a fully immersive experience where you’re thrown right into the fray.
Most 3-day seminars and live events are composed of individual presentations that are disconnected from each other. While they might share the same topic, they don’t reflect the individual puzzle pieces of a greater system.
Our CIP is the first 3-day event of its kind, where we teach you all the individual components that make up our system for coaching and business operations at Athletes Authority. This is an experience like nothing else.
Still On The Fence?
There is absolutely zero risk of expressing your interest. Worst case scenario? You spend quality time with Jordi who manages the CIP to find out it’s not for you and it has cost you nothing. Best case scenario? You end up loving what it’s all about and sign up. By the time you finish your 3-day event, you’ll be blown away by the experience, just like the attendees before you. Scroll up to see what your peers say about their experience.