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  • Founder of Athletes Authority
  • Marketing Maverick
  • Business Strategist
  • Newsletter Publisher

Do This To Open The Floodgates Of Referrals

One of the first things I do with new mentees is understand precisely where their customers come from.

And for most of them who aren’t marketing whizz’s, their business is almost exclusively grown from word-of-mouth referrals.

But, when I ask them what active strategies they use to promote referrals, I’m usually met with a blank stare.

This is no slight on them at all — at the end of the day, no one talks about this stuff, so I tell them they should never be disappointed since you can’t know what you don’t know. 

Here’s what I tell them:

“When you develop active referral strategies, you can create a virtually unlimited sales force that does a lot of the ‘selling’ for you, because referrals borrow trust from one person to another. It’s much easier to sell your services to a prospect who trusts you via proxy.”

So usually, I’ll share what I do at AA with my mentees to actively encourage referrals through all sorts of incentives and bonuses and how we find the essential inflection points in time where they’re primed to receive a request for referral positively.

This is critical because if you time it wrong, your request could land on deaf ears (hint: it has much to do with reciprocity, which I spoke about a few days ago).

Anyway, I was reflecting on this and realised that while AA (the gyms) has an active referral system that I’d built and optimised over time (can continue to optimise further still), I was not following my own advice for the education side of our business.

Because a lot of you wouldn’t know (or at least it’s been so long between mentions that you’ve forgotten about it), that we offer a $500 industry referral for anyone in our circle who refers a friend, family or client to our PT course.

And since you’re already probably thinking there is a catch… well, there isn’t. 

You refer via an email introduction, they enrol, and you get paid. Here’s a screenshot of just how easy the process was:

And given that you were probably going to do this for free anyway (assuming you want the people near and dear to you to get the best PT education possible), it’s a free win.

Since we have an intake launching in ~4 weeks, there is a limited window left before enrolments close for another 6 months.

So, if you’ve had conversations in the past with clients who are looking to get qualified, or, have someone in mind who’s already on the hunt, feel free to join the industry referral program, introduce us, and reap not only the benefit of knowing they’re getting well looked after but, you’re getting a juicy thank you gift for doing nothing much at all.

Here is the link to join the referral program:

It takes about 6 seconds to register. Just click, input your name and email, and we’ll send you an automated email with all the info that walks you through how it all works.

– Karl Goodman

Don’t Stop Here

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FSC Wembley

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+61 7 3823 5676

Athletes Authority

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+61 1300 936 563

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Lachlan Wilmot



  • Bachelors of Exercise and Sport Science
  • Honors in Rate of Force Development in Team Sport Athletes

Lachlan began his professional sports coaching career as the second ever employee at the GWS Giants in 2010-11 season prior to entering the AFL in 2012. Over 7 seasons, Lachlan grew a team of talented young men into back-to-back preliminary finals contenders. As the head of strength and power, his role was to turn teenagers into physically dominant men, developing their strength, power, speed and most importantly, their resistance to injury.

In 2018, Lachlan’s success afforded him the opportunity to shift codes, having been offered the role of High Performance Manager for the NRL’s Parramatta Eels.

In as little as one rebuild season, he had taken the wooden spooners of 2018 to the finals in 2019, where they inflicted the greatest defeat of the Brisbane Broncos in NRL history. By 2019, it was time for Lachlan to go ‘all-in’ on his other baby, Athletes Authority.

Now, Lachlan leads the performance program, designing the programs for all the athletes here. He works closely with the sports medicine team, just like he did in pro sport, to help athletes achieve more and reach new heights with their athletic careers.

Karl Goodman


Karl began his career in coaching as a Personal Trainer back in 2007. After competing for NSW as a Baseballer, and then competing at an elite standard as a cyclist throughout university,  Karl received the opportunity to work with Gordon Rugby in the Shute Shield competition. From there, he found a way to marry his passion in sports and competition with coaching; selling his investment property to start Athletes Authority in early 2016.

Starting from humble beginnings, the facility vision was taken to another level when Lachlan and Karl partnered up in 2017 and Athletes Authority was incorporated. It was no longer just a gym training athletes; Athletes Authority was committed to becoming a brand athletes worldwide could rely on for quality coaching, advice and service.