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  • Founder of Athletes Authority
  • Marketing Maverick
  • Business Strategist
  • Newsletter Publisher

Do you thrive in conflict and disagreement?

One of the greatest assets a business owner can have is a team that will disagree with you.

And while I know that sounds counter-intuitive, it’s worked for every great leader I can think of.

Abraham Lincoln is remembered for building his cabinet full of worthy rivals who could go toe-to-toe with him.

Likewise, JFK only really wanted to hear from those that didn’t agree with his point of view (the transcripts of the Cuban Missile Crisis capture this perfectly, you can read them here if you want).

I say this because Lachy and I just got off the phone after 48 minutes of what was, at times, passionate disagreement.

And while some people might find disagreement with your business partner (or team member) uncomfortable, we’ve both learned to embrace it… because we ended the call in decisive agreement.

And it’s almost certain that neither of us would have come up with the solution we did if we’d gone at it alone.

Which is all that matters.

The contents of the disagreement?

I can’t say much yet, except to say we’re launching a new education product that will turn the typical “talk at you” education approach on its head, combining old-school forum posting with NFT-style perks and a curriculum that is going to be game-changing.

But it also makes me think about what I’ve been speaking about this month in my emails:

Is your business activity aligned with your values?

Passionate disagreement is something Lachy and I have always had between us (and it’s been responsible for most of our best work and ideas), but it’s probably not something we’ve expressly communicated with our team that we want to encourage.

Because while it’s certainly harder to passionately disagree with someone who’s your boss, it could also be why a great idea never makes it to the surface.

This is why expressly communicating your own values (whatever they are) is a foundational element of effective business ownership, despite it usually being left in the ‘later’ pile when it comes to business priorities.

Leaving it in the later pile is something that you can probably get away with when you’re a small team (values are more immersive in a tight-knit group), but it will bite you in the butt if you ignore it when the strength of your team is more important than the strength of you.

There is a great lesson about Steve Jobs in this regard:

Steve Jobs 1.0 was “the genius with a thousand helpers”.

And that worked until it no longer did (Apple was on the edge of bankruptcy before the launch of the Macintosh).

His solution?

Steve Jobs 2.0 became “the man behind the team of geniuses.”

More on that in a later email.

– Karl Goodman

Don’t Stop Here

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+61 1300 936 563

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Lachlan Wilmot



  • Bachelors of Exercise and Sport Science
  • Honors in Rate of Force Development in Team Sport Athletes

Lachlan began his professional sports coaching career as the second ever employee at the GWS Giants in 2010-11 season prior to entering the AFL in 2012. Over 7 seasons, Lachlan grew a team of talented young men into back-to-back preliminary finals contenders. As the head of strength and power, his role was to turn teenagers into physically dominant men, developing their strength, power, speed and most importantly, their resistance to injury.

In 2018, Lachlan’s success afforded him the opportunity to shift codes, having been offered the role of High Performance Manager for the NRL’s Parramatta Eels.

In as little as one rebuild season, he had taken the wooden spooners of 2018 to the finals in 2019, where they inflicted the greatest defeat of the Brisbane Broncos in NRL history. By 2019, it was time for Lachlan to go ‘all-in’ on his other baby, Athletes Authority.

Now, Lachlan leads the performance program, designing the programs for all the athletes here. He works closely with the sports medicine team, just like he did in pro sport, to help athletes achieve more and reach new heights with their athletic careers.

Karl Goodman


Karl began his career in coaching as a Personal Trainer back in 2007. After competing for NSW as a Baseballer, and then competing at an elite standard as a cyclist throughout university,  Karl received the opportunity to work with Gordon Rugby in the Shute Shield competition. From there, he found a way to marry his passion in sports and competition with coaching; selling his investment property to start Athletes Authority in early 2016.

Starting from humble beginnings, the facility vision was taken to another level when Lachlan and Karl partnered up in 2017 and Athletes Authority was incorporated. It was no longer just a gym training athletes; Athletes Authority was committed to becoming a brand athletes worldwide could rely on for quality coaching, advice and service.