There is a big difference between something that grows up and something that grows down.
And interestingly, the higher you want something to go, the deeper the foundations that must be dug.
Many of you will already know that Burj Khalifa is the tallest building in the world. And for those that didn’t, me saying it now has probably jogged the memory bank.
But what about the deepest building in the world? What goes the closest to Earth’s core?
Exactly.
No one talks about that. While digging out foundations is hard, brutal and time-consuming work, there are no accolades for going deep…
I can only assume that’s the case because we’re never hard-wired to celebrate the things that no one can see.
But you know who is obsessed with depth?
The people responsible for building skyscrapers.
Before the guys that build skyscrapers build up, they build down.
Engineers, architects, risk assessors…
The people with something to lose are far more interested in the building, not toppling over, so they become depth-orientated.
And in business, so should you.
In business, depth takes on the not-so-frequently-discussed:
– It’s the documentation, measurement and tracking of your operations & processes;
– It’s your safeguards that prevent you from becoming bloated and inefficient as you ‘grow’
– It’s your financial modelling and engineering so you don’t topple over when the economic cycles change direction
– It’s your client satisfaction and LTV to make sure you’re building — not taking away — your market goodwill.
– It’s licensing your systems (because it forces you to get your own house in order)
Depth is pretty much everything that the goo-roos don’t talk about.
All the ‘boring’ stuff (pardon the pun… I suspect not everyone will get that if you’re not an Elon fan)
But the reality is, someone needs to tell you this stuff, otherwise, the pursuit of scale will kill you.
In this month’s alley-oop, I go over all the frameworks that constitute the “infrastructure” of your business.
Solutions for pipeline management, continued client education, reputation management, centralised communications, documentation and staff/client onboarding.
Yeah, the “boring” stuff, that will make you a tonne of money, regardless of whether you’ve got a big team, or whether you’re operating solo.
Plus, it’ll show you how to automate the majority of this stuff with software like getgymini.com, so that you can keep the focus on what matters — delivering an exceptional client experience so your goodwill expands over time (rather than detracting).
If you want to get your hands on the edition, you can subscribe here:
– Karl Goodman
