Pete, an Alley-Oop Subscriber writes:
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Absolutely loving the content in the AO and the live training last week also. Thank you!
I’d love to know how you guys ask for Google reviews (and how you get so many – 500+).
We’ve got a very good number (145 currently), but for instance, when I send out an email asking for reviews, I don’t get a very high response rate. What’s the trick?
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Here are my thoughts:
When done right, testimonials can be a powerful, inspirational and motivating sales tool. They are a derivative of a Word of Mouth referral, which is undeniable, the strongest marketing asset at your disposal.
However, where most of us go wrong is that we’re passive with our approach. Rather than engineering referrals — through a repeatable, systematic approach — we just wait for reviews, testimonials and referrals to land on our laps.
The problem with this approach is that it isn’t up to your best customers to know, or even realise, that you want more people like them in your business.
Unless you program them to think this way, referrals, testimonials and reviews require initiative from your best customers, and a lot of them through a basic lack of awareness (they don’t know how valuable it is after all), simply don’t do it.
So my response to Pete was simple:
Make it PERSONAL.
Let your ideal customers know how meaningful their loyalty is to you.
How you WISH you had more customers like them.
And how you’d LOVE for them to share their thoughts with the people they care about who are just like them.
Once you create a system in your business where your ideal customers know how much it means to you, they’ll go to work… because they have a real and meaningful bond with you. They trust you with their health, their body, their company and their time. They trust your product and service to motivate them, hold them accountable and deliver great results.
They TRUST you and they’re willing to let others know…
But you have to let them know why it’s not just in your interests to do so, or their own, but also, the people they care about.
When you link these three factors together, you’ll find that you double, triple or even quadruple your sales force… at absolutely no cost to you.
Talking about referrals, this month’s Alley-Oop speaks to creating a naturally symbiotic relationship between referrals and paid advertising… and how the two together (when used properly), can flip attention into serious profits.
If you want to see how that works, you have about 12 hours to sign up before this edition goes to the printer. After that, the ideas in this edition will be locked away in the archive… never to be printed again.
If you’ve been sitting on your laurels waiting for referrals to come in and want to supercharge your referral system to open the floodgates to more of your ideal customers, this is an edition you won’t want to miss.
You can join the Alley-Oop here:
– Karl Goodman
