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  • Founder of Athletes Authority
  • Marketing Maverick
  • Business Strategist
  • Newsletter Publisher

Here’s How To Turn Your Customers Into A Voluntary Sales Force

Pete, an Alley-Oop Subscriber writes:


Absolutely loving the content in the AO and the live training last week also. Thank you!

I’d love to know how you guys ask for Google reviews (and how you get so many – 500+).
We’ve got a very good number (145 currently), but for instance, when I send out an email asking for reviews, I don’t get a very high response rate. What’s the trick?


Here are my thoughts:

When done right, testimonials can be a powerful, inspirational and motivating sales tool. They are a derivative of a Word of Mouth referral, which is undeniable, the strongest marketing asset at your disposal.

However, where most of us go wrong is that we’re passive with our approach. Rather than engineering referrals — through a repeatable, systematic approach — we just wait for reviews, testimonials and referrals to land on our laps.

The problem with this approach is that it isn’t up to your best customers to know, or even realise, that you want more people like them in your business.

Unless you program them to think this way, referrals, testimonials and reviews require initiative from your best customers, and a lot of them through a basic lack of awareness (they don’t know how valuable it is after all), simply don’t do it.

So my response to Pete was simple:


Let your ideal customers know how meaningful their loyalty is to you.

How you WISH you had more customers like them.

And how you’d LOVE for them to share their thoughts with the people they care about who are just like them. 

Once you create a system in your business where your ideal customers know how much it means to you, they’ll go to work… because they have a real and meaningful bond with you. They trust you with their health, their body, their company and their time. They trust your product and service to motivate them, hold them accountable and deliver great results.

They TRUST you and they’re willing to let others know…

But you have to let them know why it’s not just in your interests to do so, or their own, but also, the people they care about. 

When you link these three factors together, you’ll find that you double, triple or even quadruple your sales force… at absolutely no cost to you.

Talking about referrals, this month’s Alley-Oop speaks to creating a naturally symbiotic relationship between referrals and paid advertising… and how the two together (when used properly), can flip attention into serious profits.

If you want to see how that works, you have about 12 hours to sign up before this edition goes to the printer. After that, the ideas in this edition will be locked away in the archive… never to be printed again.

If you’ve been sitting on your laurels waiting for referrals to come in and want to supercharge your referral system to open the floodgates to more of your ideal customers, this is an edition you won’t want to miss.

You can join the Alley-Oop here:

– Karl Goodman

Don’t Stop Here

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athletes edge

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PEAQ Conditioning Coaching

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FSC Wembley

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FSC Wembley

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+61 439 296 427

Bodyseek Personal Training

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Athletes authority melbourne

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1300 936 563

Elite Performance Gym

17 Neumann Rd, Capalaba QLD 4157
+61 7 3823 5676

Athletes Authority

16 Dickson Ave, Artarmon NSW 2064
+61 1300 936 563

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Lachlan Wilmot



  • Bachelors of Exercise and Sport Science
  • Honors in Rate of Force Development in Team Sport Athletes

Lachlan began his professional sports coaching career as the second ever employee at the GWS Giants in 2010-11 season prior to entering the AFL in 2012. Over 7 seasons, Lachlan grew a team of talented young men into back-to-back preliminary finals contenders. As the head of strength and power, his role was to turn teenagers into physically dominant men, developing their strength, power, speed and most importantly, their resistance to injury.

In 2018, Lachlan’s success afforded him the opportunity to shift codes, having been offered the role of High Performance Manager for the NRL’s Parramatta Eels.

In as little as one rebuild season, he had taken the wooden spooners of 2018 to the finals in 2019, where they inflicted the greatest defeat of the Brisbane Broncos in NRL history. By 2019, it was time for Lachlan to go ‘all-in’ on his other baby, Athletes Authority.

Now, Lachlan leads the performance program, designing the programs for all the athletes here. He works closely with the sports medicine team, just like he did in pro sport, to help athletes achieve more and reach new heights with their athletic careers.

Karl Goodman


Karl began his career in coaching as a Personal Trainer back in 2007. After competing for NSW as a Baseballer, and then competing at an elite standard as a cyclist throughout university,  Karl received the opportunity to work with Gordon Rugby in the Shute Shield competition. From there, he found a way to marry his passion in sports and competition with coaching; selling his investment property to start Athletes Authority in early 2016.

Starting from humble beginnings, the facility vision was taken to another level when Lachlan and Karl partnered up in 2017 and Athletes Authority was incorporated. It was no longer just a gym training athletes; Athletes Authority was committed to becoming a brand athletes worldwide could rely on for quality coaching, advice and service.