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  • Founder of Athletes Authority
  • Marketing Maverick
  • Business Strategist
  • Newsletter Publisher

How To Take A Rejection And Use It To Your Advantage

A few days ago, I shared a powerful psychological ‘trick’ I first learned from Robert Cialdini that gets people to say yes to your requests (even pesky ones like asking for Google Reviews).

And by using this trick (which is actually just one word) I showed you how you can skyrocket your chances of getting people to gladly do what you ask of them because it plays on their desire to be perceived as generous, selfless and kind.

Because I had so many responses from you (sorry if I haven’t gotten to all of them yet) I’m doubling down with another gem from Cialdini he calls “Rejection-then-retreat.”

But before I walk you through it, could I ask you a massive favour?

Can you press reply and tell me why you love being subscribed to my email newsletter? I’d love to tailor more of my content to what you love.

I’m waiting.


No reply?

Are you still just reading?

Damn, I was hoping you would oblige.

Well then…

At the very least, read this email to the end so you can learn another one of Cialdini’s psychological magic tricks because it too, packs a powerful punch when deployed appropriately.

Ok, I’ve stalled enough. Here is how it works:

1. You start out with a big request. Something that you never actually expect your prospect/reader/client to agree to. 
2. When they don’t oblige, you make a concession and ask what you wanted all along.

This is the 101’s of negotiation. You set the asking price way higher than what you’d accept, and you play price tennis until you land on a price you expected to sell it for.

We’ve adapted this concept of rejection and retreat by creating a program called the ‘Elite Athlete Program’.

It’s $400 per week; and for the past 3 years, we’ve only ever sold it once.

The rest of the time, it’s worked perfectly as a form of rejection-then-retreat (in this case, retreating to sell our flagship program — the Athlete Development Program). 

This form of rejection-then-retreat reciprocity works like gangbusters… but be careful.

Because reciprocity is something that wears out quickly if you abuse it.

So use it carefully, wisely, and ethically at all times.

– Karl Goodman

Don’t Stop Here

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237 Elizabeth Street, Hobart
TAS 7000
+61 407 757 394

CLub Lime

Level 1, Gungahlin Square, 43 Hibberson St, Gungahlin ACT 2912
+61 261 230 666


athletes edge

352 Griffith Rd, Lavington NSW 2641
0409 161 031

PEAQ Conditioning Coaching

1/10 Endeavour Dr, Port Adelaide SA 5015
+61 421 668 773

FSC Wembley

56 Grantham St, Wembley WA 6014
+61 439 296 427

FSC Wembley

56 Grantham St, Wembly WA 6014
+61 439 296 427

Bodyseek Personal Training

6/92-100 Champion Rd, Williamstown VIC 3016
+61 3 9078 3005

Athletes authority melbourne

8/1-7 Friars Rd, Moorabbin VIC 3189
1300 936 563

Elite Performance Gym

17 Neumann Rd, Capalaba QLD 4157
+61 7 3823 5676

Athletes Authority

16 Dickson Ave, Artarmon NSW 2064
+61 1300 936 563

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Lachlan Wilmot



  • Bachelors of Exercise and Sport Science
  • Honors in Rate of Force Development in Team Sport Athletes

Lachlan began his professional sports coaching career as the second ever employee at the GWS Giants in 2010-11 season prior to entering the AFL in 2012. Over 7 seasons, Lachlan grew a team of talented young men into back-to-back preliminary finals contenders. As the head of strength and power, his role was to turn teenagers into physically dominant men, developing their strength, power, speed and most importantly, their resistance to injury.

In 2018, Lachlan’s success afforded him the opportunity to shift codes, having been offered the role of High Performance Manager for the NRL’s Parramatta Eels.

In as little as one rebuild season, he had taken the wooden spooners of 2018 to the finals in 2019, where they inflicted the greatest defeat of the Brisbane Broncos in NRL history. By 2019, it was time for Lachlan to go ‘all-in’ on his other baby, Athletes Authority.

Now, Lachlan leads the performance program, designing the programs for all the athletes here. He works closely with the sports medicine team, just like he did in pro sport, to help athletes achieve more and reach new heights with their athletic careers.

Karl Goodman


Karl began his career in coaching as a Personal Trainer back in 2007. After competing for NSW as a Baseballer, and then competing at an elite standard as a cyclist throughout university,  Karl received the opportunity to work with Gordon Rugby in the Shute Shield competition. From there, he found a way to marry his passion in sports and competition with coaching; selling his investment property to start Athletes Authority in early 2016.

Starting from humble beginnings, the facility vision was taken to another level when Lachlan and Karl partnered up in 2017 and Athletes Authority was incorporated. It was no longer just a gym training athletes; Athletes Authority was committed to becoming a brand athletes worldwide could rely on for quality coaching, advice and service.