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  • Founder of Athletes Authority
  • Marketing Maverick
  • Business Strategist
  • Newsletter Publisher

Open This If You Like Acts of Generosity

When you think about the best kind of gift, what is it?

It is always the gift I wasn’t expecting to receive.

That might be different for you, but when I compare a meaningful (yet unexpected) gift to a Christmas present where I already know what’s inside (because I was asked “what do I want”)…

The unexpected and meaningful gift pulls on the heartstrings more than the pre-telegraphed one.

Have you ever wondered why that is the case?

Well, Robert Cialdini talks about this in his book, “Influence.”

In fact, it’s one of his immutable laws of persuasion.

It’s a law that most will already know about but fail to capitalise on. 

Want to know what it is?

It’s the Law of Reciprocity.

It states that someone is far more likely to do something for you if you do something for them first.

It’s a simple framework, but business owners almost always forget to do it.

Instead, we usually expect to be paid on the first exchange of value (an initial consult, for example), which means your prospects take on the risk before they get the benefit.

Which, if you follow me closely, you would already know is a mistake.

Because when a relationship is founded upon giving before money ever exchanges hands, it acts as a powerful, invisible force that creates trust and credibility…

… two necessary prerequisites for long-term relationships that transcend the ‘transaction’.

This forms part of what my own mentor Jay, calls “The Strategy of Preeminence.”

I’ll share this concept in more detail at some point in the future; but there is heaps of blogs about this topic (Jay is world-renowned) if you want to understand more of it straight away.


A few days ago, on my Instagram, I promised that anyone who subscribed to this newsletter before COB today would get a gift.

A gift that, when implemented, would skyrocket your effectiveness during a sales conversation by helping prospects get off the fence and saying yes (only when it’s in their best interests, of course).

The gift I promised is a book I’ve written called “Stacking The Close”, and it teaches you the techniques that I’ve used and tested personally in thousands of sales conversations to help give prospects the confidence they are making the right decision for them.

Until now, it’s been locked away in a vault, only available to high-end mentees and my Alley-Oop subscribers who signed up on Day 1.

But, upon reflection, I’ve recognised that it’s something that every business owner can benefit from, so it felt wrong for you not to have a copy.

Here it is, ready to download, consume, and implement.

Plus, there are no strings attached when you download it.

No upsells, no sleazy email automation… nudda of the sort). That link goes straight to your download.

Stacking The Close

Happy Friday,

– Karl Goodman

Don’t Stop Here

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The Goodwill Economy

I have a prediction for 2024. And it’s a complete backflip from what I would have said just a few years ago if you’d asked

Rich Men North of Richmond

It’s crazy how quickly things can go viral when a message really taps into the conversation that the market is already having inside its head.


237 Elizabeth Street, Hobart
TAS 7000
+61 407 757 394

CLub Lime

Level 1, Gungahlin Square, 43 Hibberson St, Gungahlin ACT 2912
+61 261 230 666


athletes edge

352 Griffith Rd, Lavington NSW 2641
0409 161 031

PEAQ Conditioning Coaching

1/10 Endeavour Dr, Port Adelaide SA 5015
+61 421 668 773

FSC Wembley

56 Grantham St, Wembley WA 6014
+61 439 296 427

FSC Wembley

56 Grantham St, Wembly WA 6014
+61 439 296 427

Bodyseek Personal Training

6/92-100 Champion Rd, Williamstown VIC 3016
+61 3 9078 3005

Athletes authority melbourne

8/1-7 Friars Rd, Moorabbin VIC 3189
1300 936 563

Elite Performance Gym

17 Neumann Rd, Capalaba QLD 4157
+61 7 3823 5676

Athletes Authority

16 Dickson Ave, Artarmon NSW 2064
+61 1300 936 563

Application details

*We’ll use your email address to send you our course guide. It’s a detailed explanation of everything you can expect from the course

Lachlan Wilmot



  • Bachelors of Exercise and Sport Science
  • Honors in Rate of Force Development in Team Sport Athletes

Lachlan began his professional sports coaching career as the second ever employee at the GWS Giants in 2010-11 season prior to entering the AFL in 2012. Over 7 seasons, Lachlan grew a team of talented young men into back-to-back preliminary finals contenders. As the head of strength and power, his role was to turn teenagers into physically dominant men, developing their strength, power, speed and most importantly, their resistance to injury.

In 2018, Lachlan’s success afforded him the opportunity to shift codes, having been offered the role of High Performance Manager for the NRL’s Parramatta Eels.

In as little as one rebuild season, he had taken the wooden spooners of 2018 to the finals in 2019, where they inflicted the greatest defeat of the Brisbane Broncos in NRL history. By 2019, it was time for Lachlan to go ‘all-in’ on his other baby, Athletes Authority.

Now, Lachlan leads the performance program, designing the programs for all the athletes here. He works closely with the sports medicine team, just like he did in pro sport, to help athletes achieve more and reach new heights with their athletic careers.

Karl Goodman


Karl began his career in coaching as a Personal Trainer back in 2007. After competing for NSW as a Baseballer, and then competing at an elite standard as a cyclist throughout university,  Karl received the opportunity to work with Gordon Rugby in the Shute Shield competition. From there, he found a way to marry his passion in sports and competition with coaching; selling his investment property to start Athletes Authority in early 2016.

Starting from humble beginnings, the facility vision was taken to another level when Lachlan and Karl partnered up in 2017 and Athletes Authority was incorporated. It was no longer just a gym training athletes; Athletes Authority was committed to becoming a brand athletes worldwide could rely on for quality coaching, advice and service.