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  • Founder of Athletes Authority
  • Marketing Maverick
  • Business Strategist
  • Newsletter Publisher

“I’d give my left nut sack to spend a day with Elon Musk”

That was my response to my wife after hearing the news that somehow against all odds…

Elon Musk has pulled off the takeover of takeovers…

And is probably going to buy Twitter… all $44 billion of it and take it private.

Now I’m no Twitter fan.

My opinion of Twitter has always been that it’s a cesspool of keyboard warriors hooked on a drip of dopamine just waiting for the next hit…

And most will do just about any depraved thing to get that dopamine rush…

Which is why I’ve avoided it like the plague.


And it’s a big but…

If Elon Musk actually pulls it off… I’ll probably make myself an account.

But that’s not the reason I’d give my left nut to spend a day with Elon Musk…

For me, it’s for a completely different reason.

See, Musk is the richest man in the world (so he’s solved some big problems for humankind)… 

Some will argue that he’s one of the greatest thinkers to have ever lived.

And he also happens to have goals that are out of this world which makes him a rare beast.

This means there are at least a few things I could learn from being around him.

And THAT is why I’d give my left nut for a day with him… 

Because there is power in proximity.

What I could learn from spending a day with Elon Musk will serve me for the rest of my life.

And that is priceless…

This happens to be why mentorship works so well.

It’s the proximity that you pay for.

See, the power of proximity is in the perception of choice.

The reason why you pay to be close to those who are further down the road than you is because they see the world differently from you.

They have a greater perception of choice.

When you think there are only two options, they see seventeen.

When you think you can only make one decision, they see many ways to skin the cat.

Being close to those who have been there and done that (and ideally, still doing it) is the fastest, most legal, ethical, and respectable shortcut there is…

And in some cases, you can do it for pennies on the dollar.

Like subscribing to the Alley-Oop.

For $3.19 a day, you can walk around with me in your pocket because one of the huge perks of your subscription is direct access to me 24/7.

And it will be as simple as pulling out your phone and asking me the hard-hitting questions that would otherwise stop you in your tracks.

That’s on top of all the other bonuses too.

Like the free book that helps you market yourself like a pro so you can generate leads on demand…

Or the monthly newsletter which is like a treasure chest of insider secrets delivered straight to your door.

Whichever way you look at it, that knowledge is power and I really should be charging way more than $3.19 a day.

Alternatively, you could always spend your $3.19 a day on a muesli bar.

Or a small coffee.

Or half a muffin.

Whatever floats your boat I guess.

But if you want proximity to the mental models, business strategies, and daily tactics that are working for Athletes Authority, then my tip would be to redirect that $3.19 you’ll spend adding avocado to your sandwich and put it toward your business, instead.

Proximity is power, but you gotta get close enough for it to work.

You can get it here:

– Karl Goodman

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+61 7 3823 5676

Athletes Authority

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+61 1300 936 563

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Lachlan Wilmot



  • Bachelors of Exercise and Sport Science
  • Honors in Rate of Force Development in Team Sport Athletes

Lachlan began his professional sports coaching career as the second ever employee at the GWS Giants in 2010-11 season prior to entering the AFL in 2012. Over 7 seasons, Lachlan grew a team of talented young men into back-to-back preliminary finals contenders. As the head of strength and power, his role was to turn teenagers into physically dominant men, developing their strength, power, speed and most importantly, their resistance to injury.

In 2018, Lachlan’s success afforded him the opportunity to shift codes, having been offered the role of High Performance Manager for the NRL’s Parramatta Eels.

In as little as one rebuild season, he had taken the wooden spooners of 2018 to the finals in 2019, where they inflicted the greatest defeat of the Brisbane Broncos in NRL history. By 2019, it was time for Lachlan to go ‘all-in’ on his other baby, Athletes Authority.

Now, Lachlan leads the performance program, designing the programs for all the athletes here. He works closely with the sports medicine team, just like he did in pro sport, to help athletes achieve more and reach new heights with their athletic careers.

Karl Goodman


Karl began his career in coaching as a Personal Trainer back in 2007. After competing for NSW as a Baseballer, and then competing at an elite standard as a cyclist throughout university,  Karl received the opportunity to work with Gordon Rugby in the Shute Shield competition. From there, he found a way to marry his passion in sports and competition with coaching; selling his investment property to start Athletes Authority in early 2016.

Starting from humble beginnings, the facility vision was taken to another level when Lachlan and Karl partnered up in 2017 and Athletes Authority was incorporated. It was no longer just a gym training athletes; Athletes Authority was committed to becoming a brand athletes worldwide could rely on for quality coaching, advice and service.