“I’d give my left nut sack to spend a day with Elon Musk”
That was my response to my wife after hearing the news that somehow against all odds…
Elon Musk has pulled off the takeover of takeovers…
And is probably going to buy Twitter… all $44 billion of it and take it private.
Now I’m no Twitter fan.
My opinion of Twitter has always been that it’s a cesspool of keyboard warriors hooked on a drip of dopamine just waiting for the next hit…
And most will do just about any depraved thing to get that dopamine rush…
Which is why I’ve avoided it like the plague.
But…
And it’s a big but…
If Elon Musk actually pulls it off… I’ll probably make myself an account.
But that’s not the reason I’d give my left nut to spend a day with Elon Musk…
For me, it’s for a completely different reason.
See, Musk is the richest man in the world (so he’s solved some big problems for humankind)…
Some will argue that he’s one of the greatest thinkers to have ever lived.
And he also happens to have goals that are out of this world which makes him a rare beast.
This means there are at least a few things I could learn from being around him.
And THAT is why I’d give my left nut for a day with him…
Because there is power in proximity.
What I could learn from spending a day with Elon Musk will serve me for the rest of my life.
And that is priceless…
This happens to be why mentorship works so well.
It’s the proximity that you pay for.
See, the power of proximity is in the perception of choice.
The reason why you pay to be close to those who are further down the road than you is because they see the world differently from you.
They have a greater perception of choice.
When you think there are only two options, they see seventeen.
When you think you can only make one decision, they see many ways to skin the cat.
Being close to those who have been there and done that (and ideally, still doing it) is the fastest, most legal, ethical, and respectable shortcut there is…
And in some cases, you can do it for pennies on the dollar.
Like subscribing to the Alley-Oop.
For $3.19 a day, you can walk around with me in your pocket because one of the huge perks of your subscription is direct access to me 24/7.
And it will be as simple as pulling out your phone and asking me the hard-hitting questions that would otherwise stop you in your tracks.
That’s on top of all the other bonuses too.
Like the free book that helps you market yourself like a pro so you can generate leads on demand…
Or the monthly newsletter which is like a treasure chest of insider secrets delivered straight to your door.
Whichever way you look at it, that knowledge is power and I really should be charging way more than $3.19 a day.
Alternatively, you could always spend your $3.19 a day on a muesli bar.
Or a small coffee.
Or half a muffin.
Whatever floats your boat I guess.
But if you want proximity to the mental models, business strategies, and daily tactics that are working for Athletes Authority, then my tip would be to redirect that $3.19 you’ll spend adding avocado to your sandwich and put it toward your business, instead.
Proximity is power, but you gotta get close enough for it to work.
You can get it here:
– Karl Goodman
