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KARL GOODMAN

FOUNDER ATHLETES AUTHORITY

BUSINESS STRATEGIST

MARKETER

NEWSLETTER PUBLISHER

  • Founder of Athletes Authority
  • Marketing Maverick
  • Business Strategist
  • Newsletter Publisher

The Lion, Donkey & Fox Go Out For A Hunt…

This is an excerpt from this month’s newsletter that goes to the printers tomorrow.

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A Lion, a Fox and a Donkey are out on a rabbit hunt.

As the day draws to a close after a successful raid in the forest, the lion tells the donkey to split the catch into three equal piles.

The donkey, nodding enthusiastically, goes ahead and creates three even piles of rabbits.

One for the lion. One for the fox. And one for himself.

The lion approaches the first pile scanning it quickly to see how many rabbits he could count.

He approaches the second, making sure there was the same amount of rabbits in both.

He then approaches the donkey, who was standing next to his pile grinning ear to ear.

When the lion gets within reach, he leaps forward, sinking his claws into the donkey’s neck and ripping his head off with his bone-snapping jaws.

Spitting out his skull on one of the piles, the Lion wipes his mouth clean and says to the fox:

“I was never a fan of sharing with a donkey… go ahead and create two equal piles for you and I”

The fox goes ahead and returns the three even piles back to one large mass of rabbit carcases in the middle, taking with him a measly rabbit in his mouth as he scurries away into the forest.

The lion shouts to the fox: “How did you learn to count so well?”

The fox replies: “I learnt from the donkey.”

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I like this parable because it reminds us that business isn’t fair. As much as we’d like equal piles of wealth & prosperity, the market simply doesn’t work that way. The market always gravitates towards the best they can find.

It also teaches us that there is madness in the crowds. And while I won’t spill it all here (that’s for the Newsletter subscribers after all), I will say this:

The best bet you have for putting the odds of success in your favour is to learn from those that are further ahead than you and have done what most others have not.

The Fox knows that the best way to thrive is to let others do the hard work so the Fox can take the cliff notes.

That’s exactly what the Alley-Oop is for.

This edition goes to print tomorrow. It’s got the answer to this parable, along with many more nuggets of gold, like:

  • How to build a business in a recession that even Warren Buffett might buy.
  • The checklist for understanding if your business is fragile and susceptible to negative market forces… and how to bulletproof your business so it can weather any storm.
  • The little-known Disney recipe Walt wrote on the back of a napkin which reveals an incredible secret to brand building we can all learn from.
  • The personal litmus test that Warren Buffett uses to decide if a company is worth investing in (and how we can flip that test on its head to build a business that’s actually worth something…)
  • The FIRST thing you need to ask yourself every day when you wake up in the morning.
  • The three most important words in investing, right from Warren Buffet himself that when applied, give you a ridiculous competitive advantage.

If you’re not on the list in the next 24 hours, you’ll miss these nuggets of gold (and many more).

– Karl Goodman

Don’t Stop Here

More To Read

“Tell Em The Price, Son!”

If you are over 30 and born in Australia, you grew up with the advertisement on television by the Little Doer Carpet Company that became famous

SPR CONDITIONING GYM

237 Elizabeth Street, Hobart
TAS 7000
+61 407 757 394

CLub Lime

Level 1, Gungahlin Square, 43 Hibberson St, Gungahlin ACT 2912
+61 261 230 666
 

 

Lift3 Gym and Physiotherapy

D/2 Reliance Dr, Tuggerah NSW 2259
+61 413 614 322
 

PEAQ Conditioning Coaching

1/10 Endeavour Dr, Port Adelaide SA 5015
+61 421 668 773
 

FSC Wembley

56 Grantham St, Wembley WA 6014
+61 439 296 427

FSC Wembley

56 Grantham St, Wembly WA 6014
+61 439 296 427
 
 

Bodyseek Personal Training

6/92-100 Champion Rd, Williamstown VIC 3016
+61 3 9078 3005
 

Woodford Sport Science Consulting (WSSC)

97 Cochranes Rd, Moorabbin VIC 3189
+61 3 9532 6132
 

Elite Performance Gym

17 Neumann Rd, Capalaba QLD 4157
+61 7 3823 5676
 

Athletes Authority

16 Dickson Ave, Artarmon NSW 2064
+61 1300 936 563

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Lachlan Wilmot

DIRECTOR OF COACHING & PERFORMANCE

Qualifications:

  • Bachelors of Exercise and Sport Science
  • Honors in Rate of Force Development in Team Sport Athletes

Lachlan began his professional sports coaching career as the second ever employee at the GWS Giants in 2010-11 season prior to entering the AFL in 2012. Over 7 seasons, Lachlan grew a team of talented young men into back-to-back preliminary finals contenders. As the head of strength and power, his role was to turn teenagers into physically dominant men, developing their strength, power, speed and most importantly, their resistance to injury.

In 2018, Lachlan’s success afforded him the opportunity to shift codes, having been offered the role of High Performance Manager for the NRL’s Parramatta Eels.

In as little as one rebuild season, he had taken the wooden spooners of 2018 to the finals in 2019, where they inflicted the greatest defeat of the Brisbane Broncos in NRL history. By 2019, it was time for Lachlan to go ‘all-in’ on his other baby, Athletes Authority.

Now, Lachlan leads the performance program, designing the programs for all the athletes here. He works closely with the sports medicine team, just like he did in pro sport, to help athletes achieve more and reach new heights with their athletic careers.

Karl Goodman

FOUNDER & DIRECTOR OF BUSINESS DEVELOPMENT

Karl began his career in coaching as a Personal Trainer back in 2007. After competing for NSW as a Baseballer, and then competing at an elite standard as a cyclist throughout university,  Karl received the opportunity to work with Gordon Rugby in the Shute Shield competition. From there, he found a way to marry his passion in sports and competition with coaching; selling his investment property to start Athletes Authority in early 2016.

Starting from humble beginnings, the facility vision was taken to another level when Lachlan and Karl partnered up in 2017 and Athletes Authority was incorporated. It was no longer just a gym training athletes; Athletes Authority was committed to becoming a brand athletes worldwide could rely on for quality coaching, advice and service.