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  • Founder of Athletes Authority
  • Marketing Maverick
  • Business Strategist
  • Newsletter Publisher

I’ve had an eye-opening couple of days. I’ve learned a lot about human behaviour.

It’s culminated in this moment… where I’ve been struck by inspiration and just had to share my thoughts with you. I think you’ll get a lot out of this.

Here is a crazy thought:

The only difference between small business owners and big business owners is their understanding of time, their time horizons, and the goals they set for themselves.

Small business owners stay small because they think small.

Big business owners become that way because they think big.

That is all that separates them.

The people that achieve the most from their business are the ones that understand that money is a denomination of time.

Every transaction we make is for some percentage of our lives. 

If you think of it another way, money is the measure of how little of our lives we must trade for the things we want.

When you earn $500,000 a week, the Lambo is a week of your time.

When you earn $500,000 a year, it’s worth a year of your time.

When you earn $500,000 every 10 years, it’s worth a decade of your time.

It’s that simple.

When you understand this, you’ll understand money… because you’ll also understand leverage.

Leverage is knowing how you can use money to produce an asymmetric return that leads to a big opportunity of gain.

Ok, so where am I going with this?

On Thursday, we launched our ACL Mentorship.

This is not a pitch for that program so I’m not going into any detail about it. I have nothing to sell you. 

But simply put, it’s for clinic and gym owners who want to get access to the same system that has generated over 2 million dollars in revenue in the last two years (despite covid being a real b*tch).

When we get on the phone, we meet two kinds of people.

The first kind sees the mentorship as a cost…

The other kind see it as leverage.

See, the first type of person has a short time horizon, a low value they place on their time, and a limiting mindset on the goals their business can achieve. Because of this, they see the mentorship as a cost.

The other kind of person sees it as a massive lever they can pull on.

For $7000, they can pull on a lever that has proven itself to produce over 1 million dollars per year as a revenue steam (at least that’s what we achieved). On top of that, they see it as a chance to save 1000+ hours of their own time that it would otherwise take building out the systems themselves.

Looking at it another way, if they were to achieve the same results we have (and there is no reason why they can’t, we’re not superheroes), that’s 142x return on investment.

That means for every dollar you put in, you would return $142.

That there my friends, is leverage.

So as the team is going through the calls, a big divide emerges.

Business owners who are thinking big.

And business owners who are thinking small.

Which ones do you think said no?

You already know the answer.

Leverage is the golden goose that every business owner needs to understand…

Because for as long as you don’t, you’ll be working 10x harder to produce a result 10x less effective.

When you understand leverage, you’ll start to appreciate the most important resource you have in the world…


– Karl

Don’t Stop Here

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FSC Wembley

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+61 7 3823 5676

Athletes Authority

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+61 1300 936 563

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Lachlan Wilmot



  • Bachelors of Exercise and Sport Science
  • Honors in Rate of Force Development in Team Sport Athletes

Lachlan began his professional sports coaching career as the second ever employee at the GWS Giants in 2010-11 season prior to entering the AFL in 2012. Over 7 seasons, Lachlan grew a team of talented young men into back-to-back preliminary finals contenders. As the head of strength and power, his role was to turn teenagers into physically dominant men, developing their strength, power, speed and most importantly, their resistance to injury.

In 2018, Lachlan’s success afforded him the opportunity to shift codes, having been offered the role of High Performance Manager for the NRL’s Parramatta Eels.

In as little as one rebuild season, he had taken the wooden spooners of 2018 to the finals in 2019, where they inflicted the greatest defeat of the Brisbane Broncos in NRL history. By 2019, it was time for Lachlan to go ‘all-in’ on his other baby, Athletes Authority.

Now, Lachlan leads the performance program, designing the programs for all the athletes here. He works closely with the sports medicine team, just like he did in pro sport, to help athletes achieve more and reach new heights with their athletic careers.

Karl Goodman


Karl began his career in coaching as a Personal Trainer back in 2007. After competing for NSW as a Baseballer, and then competing at an elite standard as a cyclist throughout university,  Karl received the opportunity to work with Gordon Rugby in the Shute Shield competition. From there, he found a way to marry his passion in sports and competition with coaching; selling his investment property to start Athletes Authority in early 2016.

Starting from humble beginnings, the facility vision was taken to another level when Lachlan and Karl partnered up in 2017 and Athletes Authority was incorporated. It was no longer just a gym training athletes; Athletes Authority was committed to becoming a brand athletes worldwide could rely on for quality coaching, advice and service.