I’ve had an eye-opening couple of days. I’ve learned a lot about human behaviour.
It’s culminated in this moment… where I’ve been struck by inspiration and just had to share my thoughts with you. I think you’ll get a lot out of this.
Here is a crazy thought:
The only difference between small business owners and big business owners is their understanding of time, their time horizons, and the goals they set for themselves.
Small business owners stay small because they think small.
Big business owners become that way because they think big.
That is all that separates them.
The people that achieve the most from their business are the ones that understand that money is a denomination of time.
Every transaction we make is for some percentage of our lives.
If you think of it another way, money is the measure of how little of our lives we must trade for the things we want.
When you earn $500,000 a week, the Lambo is a week of your time.
When you earn $500,000 a year, it’s worth a year of your time.
When you earn $500,000 every 10 years, it’s worth a decade of your time.
It’s that simple.
When you understand this, you’ll understand money… because you’ll also understand leverage.
Leverage is knowing how you can use money to produce an asymmetric return that leads to a big opportunity of gain.
Ok, so where am I going with this?
On Thursday, we launched our ACL Mentorship.
This is not a pitch for that program so I’m not going into any detail about it. I have nothing to sell you.
But simply put, it’s for clinic and gym owners who want to get access to the same system that has generated over 2 million dollars in revenue in the last two years (despite covid being a real b*tch).
When we get on the phone, we meet two kinds of people.
The first kind sees the mentorship as a cost…
The other kind see it as leverage.
See, the first type of person has a short time horizon, a low value they place on their time, and a limiting mindset on the goals their business can achieve. Because of this, they see the mentorship as a cost.
The other kind of person sees it as a massive lever they can pull on.
For $7000, they can pull on a lever that has proven itself to produce over 1 million dollars per year as a revenue steam (at least that’s what we achieved). On top of that, they see it as a chance to save 1000+ hours of their own time that it would otherwise take building out the systems themselves.
Looking at it another way, if they were to achieve the same results we have (and there is no reason why they can’t, we’re not superheroes), that’s 142x return on investment.
That means for every dollar you put in, you would return $142.
That there my friends, is leverage.
So as the team is going through the calls, a big divide emerges.
Business owners who are thinking big.
And business owners who are thinking small.
Which ones do you think said no?
You already know the answer.
Leverage is the golden goose that every business owner needs to understand…
Because for as long as you don’t, you’ll be working 10x harder to produce a result 10x less effective.
When you understand leverage, you’ll start to appreciate the most important resource you have in the world…
Time.
– Karl
