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KARL GOODMAN

FOUNDER ATHLETES AUTHORITY

BUSINESS STRATEGIST

MARKETER

NEWSLETTER PUBLISHER

  • Founder of Athletes Authority
  • Marketing Maverick
  • Business Strategist
  • Newsletter Publisher

We’re Airing Our Dirty Laundry

Want to know one of my biggest pet peeves?

The more successful a business gets, the less open and honest they become.

Transparency in business is replaced with well-crafted PR statements written by crisis management consultants, and honest f*ck-ups are swept under the rug by HR departments who are experts at making things go away.

Which is no goddamn help for any of us running a business who learn just as much from the mistakes of others as you do from their successes. 

This is why I was so excited when Jordi pulled me aside last week to ask about the big “Ls” of 2022.

Since releasing it last week, we’ve been inundated with great feedback.

So in case you haven’t heard it, here it is, in full, where we air our dirty laundry. 

And while it’s easy to hold us up on a pedestal as some beacon of progress for our industry…

It’s far more important to remind you that our laundry stinks too.

We’re human. We make mistakes, and we get things wrong.

I hope you enjoy it and, just as importantly, learn from it.

– Karl Goodman

Don’t Stop Here

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Rich Men North of Richmond

It’s crazy how quickly things can go viral when a message really taps into the conversation that the market is already having inside its head.

SPR CONDITIONING GYM

237 Elizabeth Street, Hobart
TAS 7000
+61 407 757 394

CLub Lime

Level 1, Gungahlin Square, 43 Hibberson St, Gungahlin ACT 2912
+61 261 230 666
 

 

Lift3 Gym and Physiotherapy

D/2 Reliance Dr, Tuggerah NSW 2259
+61 413 614 322
 

PEAQ Conditioning Coaching

1/10 Endeavour Dr, Port Adelaide SA 5015
+61 421 668 773
 

FSC Wembley

56 Grantham St, Wembley WA 6014
+61 439 296 427

FSC Wembley

56 Grantham St, Wembly WA 6014
+61 439 296 427
 
 

Bodyseek Personal Training

6/92-100 Champion Rd, Williamstown VIC 3016
+61 3 9078 3005
 

Woodford Sport Science Consulting (WSSC)

97 Cochranes Rd, Moorabbin VIC 3189
+61 3 9532 6132
 

Elite Performance Gym

17 Neumann Rd, Capalaba QLD 4157
+61 7 3823 5676
 

Athletes Authority

16 Dickson Ave, Artarmon NSW 2064
+61 1300 936 563

Application details

*We’ll use your email address to send you our course guide. It’s a detailed explanation of everything you can expect from the course

Lachlan Wilmot

DIRECTOR OF COACHING & PERFORMANCE

Qualifications:

  • Bachelors of Exercise and Sport Science
  • Honors in Rate of Force Development in Team Sport Athletes

Lachlan began his professional sports coaching career as the second ever employee at the GWS Giants in 2010-11 season prior to entering the AFL in 2012. Over 7 seasons, Lachlan grew a team of talented young men into back-to-back preliminary finals contenders. As the head of strength and power, his role was to turn teenagers into physically dominant men, developing their strength, power, speed and most importantly, their resistance to injury.

In 2018, Lachlan’s success afforded him the opportunity to shift codes, having been offered the role of High Performance Manager for the NRL’s Parramatta Eels.

In as little as one rebuild season, he had taken the wooden spooners of 2018 to the finals in 2019, where they inflicted the greatest defeat of the Brisbane Broncos in NRL history. By 2019, it was time for Lachlan to go ‘all-in’ on his other baby, Athletes Authority.

Now, Lachlan leads the performance program, designing the programs for all the athletes here. He works closely with the sports medicine team, just like he did in pro sport, to help athletes achieve more and reach new heights with their athletic careers.

Karl Goodman

FOUNDER & DIRECTOR OF BUSINESS DEVELOPMENT

Karl began his career in coaching as a Personal Trainer back in 2007. After competing for NSW as a Baseballer, and then competing at an elite standard as a cyclist throughout university,  Karl received the opportunity to work with Gordon Rugby in the Shute Shield competition. From there, he found a way to marry his passion in sports and competition with coaching; selling his investment property to start Athletes Authority in early 2016.

Starting from humble beginnings, the facility vision was taken to another level when Lachlan and Karl partnered up in 2017 and Athletes Authority was incorporated. It was no longer just a gym training athletes; Athletes Authority was committed to becoming a brand athletes worldwide could rely on for quality coaching, advice and service.