Want to know one of my biggest pet peeves?
The more successful a business gets, the less open and honest they become.
Transparency in business is replaced with well-crafted PR statements written by crisis management consultants, and honest f*ck-ups are swept under the rug by HR departments who are experts at making things go away.
Which is no goddamn help for any of us running a business who learn just as much from the mistakes of others as you do from their successes.
This is why I was so excited when Jordi pulled me aside last week to ask about the big “Ls” of 2022.
Since releasing it last week, we’ve been inundated with great feedback.
So in case you haven’t heard it, here it is, in full, where we air our dirty laundry.
And while it’s easy to hold us up on a pedestal as some beacon of progress for our industry…
It’s far more important to remind you that our laundry stinks too.
We’re human. We make mistakes, and we get things wrong.
I hope you enjoy it and, just as importantly, learn from it.
– Karl Goodman