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  • Founder of Athletes Authority
  • Marketing Maverick
  • Business Strategist
  • Newsletter Publisher

What If You Had A Magic Wand?

Clarity is the secret sauce of business.

When you have it, building unstoppable momentum is easy.

When you don’t, making progress is harder than pushing sh*t uphill.

Have you read Stephen Covey’s book: 7 Habits of Highly Effective People?

Habit #2 explains why you need to start with the end in mind.

Doing this gives you direction.

It’s like bumpers when you’re playing ten pin bowling.

It ushers the ball to the pins and prevents you from going way off track and landing in the gutter.

It acts as a guide.

But having 20/20 vision and seeing exactly what you want is hard.

Unless you’ve already been there and done that, any picture you try and create in your mind would be a blur. 

That’s why mentorship works so well — a good mentor already has a picture of the ideal scene and can tell you how to create it. This is invaluable when you think about it because it speeds up your growth and prevents so many mistakes along the way.

But what happens if you don’t have a mentor doing what you want to be doing?

How do you clear the brain fog and get crystal clear on where you need to go?

You can always try this little piece of magic.

It works so well it is like having a magic wand.

Ask yourself the following question:

“What would I do if everything were perfect?”

Or another way:

“What does it look like when I have built my dream business?

Simple, but it works ridiculously well if you actually answer it.

You can ask yourself questions like:

In your perfect scene, where would you attract new customers?

What value would you provide them (think outcomes, not features)?

What do you get in return?

How would you engage with your target market?

How would you build a sticky brand?

Starting with the end in mind is a great mental model whenever you need clarity or want to make the right decision.

So whenever you feel stuck, or need to make the right decision the first time, start by asking yourself:

“What would this look like if it were perfect?”

– Karl Goodman

Don’t Stop Here

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athletes edge

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PEAQ Conditioning Coaching

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FSC Wembley

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FSC Wembley

56 Grantham St, Wembly WA 6014
+61 439 296 427

Bodyseek Personal Training

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+61 3 9078 3005

Athletes authority melbourne

8/1-7 Friars Rd, Moorabbin VIC 3189
1300 936 563

Elite Performance Gym

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+61 7 3823 5676

Athletes Authority

16 Dickson Ave, Artarmon NSW 2064
+61 1300 936 563

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Lachlan Wilmot



  • Bachelors of Exercise and Sport Science
  • Honors in Rate of Force Development in Team Sport Athletes

Lachlan began his professional sports coaching career as the second ever employee at the GWS Giants in 2010-11 season prior to entering the AFL in 2012. Over 7 seasons, Lachlan grew a team of talented young men into back-to-back preliminary finals contenders. As the head of strength and power, his role was to turn teenagers into physically dominant men, developing their strength, power, speed and most importantly, their resistance to injury.

In 2018, Lachlan’s success afforded him the opportunity to shift codes, having been offered the role of High Performance Manager for the NRL’s Parramatta Eels.

In as little as one rebuild season, he had taken the wooden spooners of 2018 to the finals in 2019, where they inflicted the greatest defeat of the Brisbane Broncos in NRL history. By 2019, it was time for Lachlan to go ‘all-in’ on his other baby, Athletes Authority.

Now, Lachlan leads the performance program, designing the programs for all the athletes here. He works closely with the sports medicine team, just like he did in pro sport, to help athletes achieve more and reach new heights with their athletic careers.

Karl Goodman


Karl began his career in coaching as a Personal Trainer back in 2007. After competing for NSW as a Baseballer, and then competing at an elite standard as a cyclist throughout university,  Karl received the opportunity to work with Gordon Rugby in the Shute Shield competition. From there, he found a way to marry his passion in sports and competition with coaching; selling his investment property to start Athletes Authority in early 2016.

Starting from humble beginnings, the facility vision was taken to another level when Lachlan and Karl partnered up in 2017 and Athletes Authority was incorporated. It was no longer just a gym training athletes; Athletes Authority was committed to becoming a brand athletes worldwide could rely on for quality coaching, advice and service.