A previous CIP attendee, Brad, sent me this feel-good message on Friday via IG:
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I had to tell you this mate.
Just had one of my physios sell a spot to our sports rehab program to an existing client and said she “used the Karl Goodman” to make the sale.
After coming back from CIP, I tried to the best of my ability to reteach everything you had delivered on sales to my staff. She said the client had some reservations initially but got into her world, outlined the options, confidently sold our process (now it’s up and running all staff genuinely believes in how good the value is), requested the sale. And shut. The. Fuck. Up.
That sale worth approx $6500 to us. CIP cost me about $3000, I can’t even remember.
2 things.
Thank you.
And just wanted you to know that “Karl Goodman” is now being used in our clinic as an action/verb
Feel free whack this in the last part of the afternoon of the CIP today if you’re still presenting.
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Unfortunately, I only saw this after the CIP ended, so I didn’t get to use this as a cool talking point, but I’m going to assume that if it was OK for me to share it at the CIP, he’s OK with me mentioning it here, too.
Here’s why:
A system for sales is one of the highest ROI opportunities that exists in your business right now.
The only reason this wouldn’t be true is if you’re already converting cold leads on high ticket (6k+) packages like clockwork.
Which will be some of you but certainly not all of you.
Not only do more effective sales conversations change your bottom line, but more importantly, they help the prospects and patients that would otherwise not have the self-belief, self-confidence or personal conviction to take action with you and your team, despite your best intentions.
I’m sure we’ve all got examples of that we can recall.
See, having an effective sales conversation isn’t for the person who comes already sold; it’s for the person who genuinely struggles to take action.
Becoming effective at sales is for the stuck people…
Not the self-motivated, go-get-em types whose response to just about everything is “f*ck it, let’s do it.”
You don’t need to be effective for the latter scenario, but you do for the former.
And that there, ladies and gents, is where the opportunity is.
Speaking of opportunity…
There are now just two days left to subscribe to this month’s edition of the Alley-Oop, before my sales system for coaches, clinic, and gym owners go to print and your chance to get it in your hands evaporates.
Because once I print it, I have no idea when I’ll share it again, outside of when I teach it at the CIP which is now $4000 a ticket.
If you’ve ever wanted to help you (or your team) have confidence and conviction when selling high-value packages that are either high-priced or long in duration than this is the month you want to start your subscription.
Here’s the link:
– Karl Goodman
