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  • Founder of Athletes Authority
  • Marketing Maverick
  • Business Strategist
  • Newsletter Publisher

You’re not stupid and you don’t suck

You need to have realism, scepticism and self-criticism as a business owner to survive.

This is something I call ‘healthy paranoia’ (not to be confused with the manic, ‘monster in the closet’ kind).

The reason I call it healthy is that the alternative is blind optimism, and that will have you eaten alive by the market. You will not survive if you think everything always turns out butterflies and rainbows.

But the downside to this paranoia has you at risk of falling into a pattern and narrative that sounds something like this:


“I don’t know what I’m doing.”

“I’m constantly making mistakes.”

“I don’t know if I’ll make it out of this.”

Any variation of “You’re stupid, you ain’t any good, and you suck at this business thing.”

I say that because I’ve caught myself in this destructive pattern of dialogue. And once you’re stuck in it, the only way out of it is with perspective.

And if I’m honest, I’ve had to ‘perspective my way out of it’ more than I’d care to admit.

And that’s because I’m human, and I’ve made some mistakes in the last six months that, in hindsight, I shouldn’t have made. And with hindsight, they were pretty darn obvious too. I’ll be able to talk more about them all soon (and when I can, I definitely will).

But given it’s Monday and you have the whole week ahead of you, I wanted to remind you of a couple of decisions that people way smarter than you or me made, which seem ‘dumb and stupid’ in hindsight.

Things like:

1. After founding Google, Sergei Brin and Larry Page offered to sell their start-up to Yahoo! for one million bucks (dumb). Yahoo declined (even dumber). A few years later, Yahoo offered three billion (yes, billion). Larry and Sergei would only sell for five. Yahoo declined (even dumber-er). Google is now worth 1.36 trillion. I don’t know how many millions go into a trillion, but there is a shit tonne of millions in a trillion, and I think we’d all agree that the folks running Yahoo aren’t dumb. Yet, not buying Google for 1 million seems, well… yeah, yikes.

2. Kodak invented the digital camera (smart) but then dropped it because they thought it would cannibalise their own market of film cameras (dumb). Now, the whole world is their market, and they aren’t selling a single digital camera to anyone.

3. Xerox’s engineers were some of the best in the world, inventing things like the screen and mouse that allowed users of the first computers to interface intuitively (smart). But, their own directors, not knowing what they could do with it, just gave it away (to Steve Jobs, interestingly enough), and now Apple is on top of the world, and Xerox is stuck sending faxes to people who already have made the switch to email (dumb).

And then there is Blockbuster, the #1 video-hiring retailer in the world… 

My point?

Yeah, you’ve probably made some dumb decisions. So have I.

But do you know who else makes dumb decisions?

The goddamn brightest, most talented minds in the world.

You’re human, so are they, and it will all be OK.

– Karl Goodman

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Lachlan Wilmot



  • Bachelors of Exercise and Sport Science
  • Honors in Rate of Force Development in Team Sport Athletes

Lachlan began his professional sports coaching career as the second ever employee at the GWS Giants in 2010-11 season prior to entering the AFL in 2012. Over 7 seasons, Lachlan grew a team of talented young men into back-to-back preliminary finals contenders. As the head of strength and power, his role was to turn teenagers into physically dominant men, developing their strength, power, speed and most importantly, their resistance to injury.

In 2018, Lachlan’s success afforded him the opportunity to shift codes, having been offered the role of High Performance Manager for the NRL’s Parramatta Eels.

In as little as one rebuild season, he had taken the wooden spooners of 2018 to the finals in 2019, where they inflicted the greatest defeat of the Brisbane Broncos in NRL history. By 2019, it was time for Lachlan to go ‘all-in’ on his other baby, Athletes Authority.

Now, Lachlan leads the performance program, designing the programs for all the athletes here. He works closely with the sports medicine team, just like he did in pro sport, to help athletes achieve more and reach new heights with their athletic careers.

Karl Goodman


Karl began his career in coaching as a Personal Trainer back in 2007. After competing for NSW as a Baseballer, and then competing at an elite standard as a cyclist throughout university,  Karl received the opportunity to work with Gordon Rugby in the Shute Shield competition. From there, he found a way to marry his passion in sports and competition with coaching; selling his investment property to start Athletes Authority in early 2016.

Starting from humble beginnings, the facility vision was taken to another level when Lachlan and Karl partnered up in 2017 and Athletes Authority was incorporated. It was no longer just a gym training athletes; Athletes Authority was committed to becoming a brand athletes worldwide could rely on for quality coaching, advice and service.